01 Jun 2012
| by Maisie McCabe
Bureau of Circulations (ABC) for their content verification tools, which ensure online ads...verification (CV) tools used by media agencies to ensure online ad placements fit advertisers campaign ...
will aim to deliver transparency as online buying becomes increasingly automated. Bob Wootton, director of media and advertising, ISBA, said: "Safe placement of advertising online is vital for our members; which ...
01 Jun 2012
| by Gemma Charles
/ phrases with each other using online tools (e.g. Google Adwords). For this research, the audience ...
. Identification of key online websites, groups, accounts and conversations: Identified key word search strings ...
) to find the key online locations of the audience.
The identified locations are validated against a ...
31 May 2012
| by Anne Cassidy
British American Tobacco is looking for a digital agency to handle the launch of a new range of luxury tobacco products.
28 May 2012
| by Nick Batten
to handle their online media planning and buying....platforms, it's completely right that publishers should seek to start migrating their media content online ...
28 May 2012
| by Carl White and Nick Stringer
Consumers are ready for an open dialogue about online advertising and privacy, writes Carl White...consumer s understanding of the mechanics of online privacy and advertising.
The most striking is that the majority of people understand the value exchange between online advertising and the content it helps pay ...
. People also want more information about advertising online, because, to-date we have not done a good ...
25 May 2012
| by Gemma Charles
/ phrases with each other using online tools (e.g. Google Adwords). For this research, the audience ...
. Identification of key online websites, groups, accounts and conversations: Identified key word search strings ...
) to find the key online locations of the audience.
The identified locations are validated against a ...
25 May 2012
James Whitehead apparently rather enjoyed dressing up as a dictator at the JWT party to celebrate the agency's success in winning the pitch for the British Army.
23 May 2012
| by Sarah Shearman
An online video ad for Durex, the Reckitt Benckiser-owned condom brand, has been cleared
21 May 2012
| by Nick Batten
Mirror's portfolio includes the Daily Record, Birmingham Mail, Liverpool Echo, and Wales Online.
Guy ...
most people ignore online ads.
It offers an alternative to interruptive ad formats that spoil user ...
18 May 2012
| by Matthew Chapman
John Lewis is opening its first "shop within a shop" after partnering with luxury travel company...said the full-service Kuoni partnership will represent its first "shop within a shop".
The Kuoni ...
strong customer base in our travel insurance services, so opening travel concessions in our shops feels ...
travel expert to shop or have a coffee, and choose their holiday in a relaxed and inspiring environment ...