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L'Oreal is the most prominent, followed by Bourjois
An online video ad for Durex, the Reckitt Benckiser-owned condom brand, has been cleared by the Advertising Standards Authority (ASA), after it received complaints about its sexual content.
King of Shaves, the male grooming brand, is going head to head with rival Gillette, by offering consumers a subscription service that delivers three razor blade cartridges for £3 a month.
Pampers is the subject of the largest number of discussions, with Huggies in second place
The biggest regulatory issue advertisers face in 2012 is online behavioural advertising, Jon Woods, the body's president, told the ISBA Conference this morning.
People come to YouTube for one of three reasons: to be entertained, to be educated or to express themselves.
Online video can help deliver significant impact across a range of brand metrics, writes Mads Holmen, planning director, GoViral.
Coca-Cola has the highest share of voice while 68% of conversations about Lucozade focused on its use for treating medical conditions.
L'Oreal has launched its first CRM programme, as it looks to forge stronger relationships with consumers by offering them exclusive rewards.
Martha Lane Fox, the UK's 'digital champion', has urged consumer brands to increase their participation in a scheme that aims to get more of the public online.
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
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