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Tangerine secures work for GUS Home Shopping

The home-shopping arm of retail giant GUS, the owner of Argos, is embarking on a PR offensive to highlight a rebrand and an office move.

MEDIA BRIEFS: Online music store from NME.com and HMV

NME.com, the IPC Media-owned music website, is to offer an online music store in association with high street retailer HMV as part of a series of developments. Others include a venture with ringtones.co.uk, to provide phone tones based on popular songs. It has also launched a quiz, Beat the...

FOCUS: CONSUMER PR - Turning bricks to clicks. The festive season is finally upon us, so how can the big high street retailers make the most of their brands online? Richard Carpenter goes e-shopping

Go on, make a cup of tea. Put your feet up. Forget about the crowds and buy your presents from home this Christmas.

WHSmith Online appoints GBC to drive traffic to site

WHSmith Online, the internet arm of the high street retailer, has appointed GBC Consumer Technology on a consumer PR brief.

OPINION: News Analysis - Rebuilding a bastion of Britain’s retail heritage/Marks and Spencer has discovered to its cost that being an institution in UK shopping doesn’t mean it can afford to rest on its reputational laurels

Last week, it emerged that Marks and Spencer is putting out feelers to recruit its first dedicated corporate affairs director since the departure of John Stanley in 1997. This fresh role would see a reorganisation of communications, with the new incumbent taking on responsibility for investor relations...

Internet PR: E-tailers log on to the benefits of branding - Rapid expansion in the e-commerce industry has caused e-tailers to scramble for PR aid in a frantic bid to distinguish themselves from their on-line competitors

Over the past few weeks there has been a rash of new internet retailers hiring in PR expertise to build their cyber brands.

Argos launches new home shopping service

Argos invited model and TV presenter Melinda Messenger to help chief executive Terry Duddy launch the company s home shopping service this week, writes Steven Singh. Ogilvy PR Worldwide organised the launch, having been appointed to promote the home shopping service, Argos Direct, at the beginning of...

CAMPAIGNS: Creating a new era in shopping - Consumer PR

Bluewater is Europe s largest retail and leisure destination. It opened on 16 March near Dartford in Kent and was designed as a new generation retail environment by Australian property developer Lend Lease.

On-line video seller hires Rainier for first PR work

The UK s biggest on-line retailer of videos, Black Star, has appointed Rainier as its first ever PR agency.

Focus tackles shopping and parking issues

The British Council of Shopping Centres has appointed Focus Communications as its first PR agency, to lobby on town centre parking and raise awareness of its activities.

 

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Mobile

Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.