The Red Consultancy loses six-figure contract with shopping site Kelkoo
16 Mar 2012 | by Sara Luker
The Red Consultancy has lost its six-figure pan-EMEA and UK PR contract with price comparison site Kelkoo.
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ISBA Conference: President spotlights online behavioural ads debate
21 Mar 2012 | by Daniel Farey-Jones
The biggest regulatory issue advertisers face in 2012 is online behavioural advertising, Jon Woods, the body's president, told the ISBA Conference this morning.
Q&A: Thomas Cook's Michael Johnson on brand strategy, life after the Redknapps, online challenges and that TUI campaign
26 Jan 2012 | by Loulla-Mae Eleftheriou-Smith
Michael Johnson, marketing director of Thomas Cook, explains what is behind the new brand direction and the role marketing will play in the brand's success
Consumers consider brands' ethics when shopping, according to survey
28 Jul 2011 | by Gemma Charles
Consumers are increasingly taking into account brands' ethical records when it comes to making buying decisions, according to a new survey.
Is it sustainable to reward customers for interacting with ads online?
18 May 2011 | by Staff
Facebook is incentivising users to watch sponsored videos embedded in games and apps by paying them 'Credits', but the financial benefits - and other implications - for all involved are unclear
Coca-Cola crafts pop song with online people power
01 Mar 2011 | by Ed Owen
Pop group Maroon 5 has signed up to write a song for Coca-Cola that will be based on fan-sourced material from a 24-hour streamed event in London, which will take place on 22 March.
Mattel launches online Valentine's campaign to reunite Barbie and Ken
04 Feb 2011 | by Sarah Shearman
Mattel, the toy manufacturer, has launched a digital campaign in a bid to reunite Barbie and Ken, after their break-up seven years ago.
Christmas and Boxing Day break online retail records
27 Dec 2010 | by Staff
Online retailers enjoyed a welcome boost following a December blighted by weather-related disruption with Christmas Day achieving record figures and Boxing Day proving to be the busiest online shopping day of the year.
Christmas Day online sales tipped to be a record at £153m
22 Dec 2010 | by Sarah Shearman
Christmas Day, a day traditionally absolved from the excessive seasonal spending, could see consumers parting with up to £153m, according to analysis from the Interactive Media in Retail Group (IMRG).
Infectious goes social for online sales push
17 Dec 2010 | by Staff
Independent record label Infectious Music is launching its new e-commerce site with a social media push offering VIP membership in return for recommendations via Twitter and Facebook.
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
