Disneyland Resort Paris 'bad dreams' by BETC Euro RSCG
Agency: BETC Euro RSCG
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BA hosts online 'auction' for Euro comms account
13 May 2005 | by Sarah Robertson
BA is reviewing its European PR account (excluding the UK) as it tries to claw back market share from low-cost airlines and - in an unusual arrangement - has staged an e-auction for the business.
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
