Total Media lands Random House and Transworld Publishers online accounts
28 May 2012 | by Nick Batten
Random House Children's Publishers UK and Transworld Publishers have appointed Total Media to handle their online media planning and buying.
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ABC provide first verification certificates for online ad providers
01 Jun 2012 | by Maisie McCabe
ComScore, AdSafe, ArtsandTV.company and Emediate have been awarded certificates from the Audit Bureau of Circulations (ABC) for their content verification tools, which ensure online ads will not be placed next to inappropriate content.
Think BR: Consumers are ready for an open dialogue about online advertising and privacy
28 May 2012 | by Carl White and Nick Stringer
Consumers are ready for an open dialogue about online advertising and privacy, writes Carl White, chief executive, ValueClick Europe, and Nick Stringer, director of regulatory affairs, IAB UK.
Trinity Mirror rolls out call to action online ads
21 May 2012 | by Nick Batten
Trinity Mirror has added Respond's contextual call to action ads to its national portfolio of digital sites, following a successful trial on the Manchester Evening News.
What can the merging of TV and online bring?
17 May 2012
As the boundaries blur between TV and online, brands need to embrace this development. But they must add to the consumer experience, not disrupt it, two experts suggest.
Half of UK internet users say online ads worth it for free content
10 May 2012 | by Sarah Shearman
Half of UK internet users are happy to see online advertising because it supports online services and content at little to no cost, with only one in 10 are willing to pay for ad-free content, according to a new report from the IAB and ValueClick.
Trinity Leeds kicks off online hype ahead of 2013 opening
10 May 2012 | by Matthew Chapman
Land Securities is running a digital campaign to drive excitement ahead of the launch of the £350m Trinity Leeds retail complex, which is billing itself as the only major retail and leisure development to open in 2013.
Olympic hurdler stars in online rail safety campaign
09 May 2012 | by Sarah Shearman
Network Rail has enlisted Dai Greene, the British and World 400 metres hurdles champion, for an online railway safety campaign that targets young men.
Nectar introduces Gift Horse brand character to promote online discounts
08 May 2012 | by Sarah Shearman
Loyalty scheme Nectar is introducing a brand character called 'Gift Horse', as part of an integrated campaign to promote its eShops online discounts portal.
Brand barometer: Top five Premier League football clubs, which one is most prominent online?
04 May 2012 | by Gemma Charles
Manchester United is the most prominent, followed by Tottenham Hotspur
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
