Philips plays with Grammy-winning orchestra in online work
07 Sep 2011 | by Sara Kimberley
Philips has launched an interactive online campaign featuring the Grammy Award-winning Dutch Metropole orchestra.
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The biggest regulatory issue advertisers face in 2012 is online behavioural advertising, Jon Woods, the body's president, told the ISBA Conference this morning.
Philips has launched an interactive online campaign featuring the Grammy Award-winning Dutch Metropole orchestra.
BT has launched a rival online service to Virgin Money's Giving in a move to boost its charitable credentials.
Some big brands are switching their spend away from online display advertising as social media comes to the fore.
More than a third of the UK's top 100 online advertisers reduced their online display adspend last year, with marketing budgets failing to reflect the rhetoric heralding the importance of the medium.
British Gas has signed a commercial agreement worth £20m with online energy management company AlertMe, to deliver its products and services to its UK customers.
Rights holders are to bear three quarters of the cost of implementing the online copyright regulation regime in the Digital Economy Act, following a consultation carried out by the Department for Business, Innovation and Skills (BIS).
Talk Talk, the UK's third largest broadband supplier has appointed former BBC iPlayer and Project Canvas executive Rahul Chakkara as director of online.
LONDON - Yahoo and Nokia have announced a rich media partnership designed to offer consumers email, instant messaging and maps and navigation services.
While the recession cut a swathe through above-the-line media channels, digital marketing grasped the opportunity to prove itself, writes Adam Woods.
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.