Brand barometer: UK airlines, which one is most prominent online?
16 Mar 2012 | by Gemma Charles
British Airways is the subject of the largest number of discussions, and Flybe was more discussed than Virgin Atlantic
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ISBA Conference: President spotlights online behavioural ads debate
21 Mar 2012 | by Daniel Farey-Jones
The biggest regulatory issue advertisers face in 2012 is online behavioural advertising, Jon Woods, the body's president, told the ISBA Conference this morning.
Q&A: Thomas Cook's Michael Johnson on brand strategy, life after the Redknapps, online challenges and that TUI campaign
26 Jan 2012 | by Loulla-Mae Eleftheriou-Smith
Michael Johnson, marketing director of Thomas Cook, explains what is behind the new brand direction and the role marketing will play in the brand's success
ABTA: UK consumers leading way in online travel purchasing, says Google's Huddleston
06 Oct 2011 | by Loulla-Mae Eleftheriou-Smith
The UK consists of some of the most sophisticated purchasers of travel online, Google's head of travel UK, Nigel Huddleston, told the ABTA Travel Convention yesterday.
British Airways champions staff in online video
28 Sep 2011 | by Loulla-Mae Eleftheriou-Smith
BA is continuing to champion its staff in an online video ad released today, which focuses on a Boeing 747 pilot who is also a competing kite surfer.
Travel agents must adapt for the online generation
22 Jul 2011 | by Loulla-Mae Eleftheriou-Smith
A strategic review at Thomas Cook signals a key change in the travel sector, writes Loulla-Mae Eleftheriou-Smith.
Southern Railway promotes online ticket sales with comedy ad
11 Jul 2011 | by Sara Kimberley
Southern Railway is launching a light-hearted ad campaign to encourage consumers to explore destinations across its network over the summer and book online.
EasyJet launches online community
25 Feb 2011 | by Loulla-Mae Eleftheriou-Smith
EasyJet, the budget airline, is boosting its social media presence with the launch of its first blog and online community for potential and existing customers.
Big increases for travel and property sites in Top 100 Online Brands
21 Feb 2011 | by Sam Howroyd
Travel sites proved to be popular online destinations throughout January, according to the latest UKOM/Nielsen data.
BA targets disgruntled Aussies with online Ashes campaign
05 Jan 2011 | by Loulla-Mae Eleftheriou-Smith
British Airways has launched an online promotion for flights from Sydney to London, offering to discount flights by the largest amount of runs England scores in a single Ashes innings.
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
