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Brands struggling to activate sales in-store should welcome the latest mobile innovations that will deliver more engaging customer experiences, says Gavin Crouch of JWT London.
Coca-Cola Great Britain & Ireland and ISBA president Jon Woods has called on the marketing industry to demonstrate greater "transparency" to consumers to help prevent further government regulation.
Honda has hired LBi to revamp its online activity across major markets in Europe.
People come to YouTube for one of three reasons: to be entertained, to be educated or to express themselves.
Land Securities, the UK's largest commercial property company, is looking for an advertising agency to help with the launch of a major shopping centre in Leeds.
Last year, John Wanamaker's 'half the money I spend on advertising is wasted' adage applied to online video. In 2011, 47% of all video ads were abandoned, according to data from DoubleClick.
Head of online at Initiative David Schruers is leaving the company to take up the position of head of media at digital agency Essence.
Dom Waghorn explains how Syzygy took key techie and online events from 2011 and created 20things, a unique combination of art and riddle.
The DareDevil Challenge competition, which is searching for the best creative for AOL's new online ad format, is now open for entries until Monday 30 January.
The DareDevil Challenge - a new competition to judge the best creative on an interactive online ad format - is open for entries until Jan 23.
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
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