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CREATIVE STRATEGY: Greeks employ modern methods to fight for heritage

of people who were previously fragmented and complacent. And, thanks to the power of social media and online ...

Evidon and DoubleVerify integrate privacy and ad verification

Online privacy compliance company Evidon and ad verification company DoubleVerify have linked up...The partnership means clients can take advantage of DoubleVerify's measurement technology and Evidon s InForm platform for privacy notices in ads as a fully integrated single-tag solution. DoubleVerify is to transfer all existing online behavioural advertising compliance relationships to Evidon ...

Think BR: Understanding big data

loyalty cards, bought data and data from online sales, but it doesn t always join up and it rarely gives ...

The Economist develops ad network Ideas People

offering. The network was assembled by asking The Economist readers what other online publications ... and online brand-building ads. He said: "We also felt there was a lack of transparency in the market ...

Ladbrokes bolsters eCRM to cope with diversifying platforms

with the complexity caused by the increasing range of online platforms through which customers interact with it....platforms. Collins said: "If a customer plays a game online it is about recognising that and offering ...

King of Shaves takes on Gillette with online subscription offer

Consumers who subscribe online to the 'King of Shave Sub' will receive an Azor 4 razor handle and three cartridges. Each month, consumers will receive three replacement cartridges in the post, plus additional loyalty benefits such as discounts on the brand's other grooming products. Consumers ...

Direct Line Group seeks shop for DM task

the review would not impact on the agency's work as it will involve appointing a shop to work on new combined ...

Third of top 50 websites automatically share user data with third parties

automatically shares user data with third parties for commercial purposes, according to research by an online...while the remainder were operated by the website owner. The company claimed "most online privacy ...

Tesco boosts Clubcard with last-minute deals and 'love loyals' plan

and clothing. The rewards will be on offer through online auctions and buy-now mechanics, Marketing has ... online already, including 1000 London Eye tickets for 5 in January, which, she said, sold out in eight ...

CREATIVE STRATEGY: Nicolas could turn their vintage ads into something delicious

"What, you mean you couldn t just order stuff online and get it delivered? No way!" When all this was new, Tesco and Sainsbury's had their traditional strategic battles. The former won. As usual ... the struggle of being weighed down with all the shopping for her brood as well the brood themselves. So ...

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Mobile

Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.