Market Research Agency of the Year: Brainjuicer
13 Dec 2011 | by Gemma Charles
-old online research company. 'It is pleasing to see Brainjuicer continuing to drive forward the boundaries ...
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Social media: how your research can get the most out of the world's biggest focus group
23 Mar 2012 | by David Benady
, but tools are available to turn what marketers learn from online conversations into useful insights....Online tools for monitoring social buzz, offered by companies such as Sysomos, Radian6, Alterian ... predict that online monitoring technology will develop in accuracy and effectiveness over the next five ... of such monitoring is to improve online customer service. Vodafone, for example, can find out whether someone ...
Why managing your reputation is more vital than ever
19 Sep 2011 | by Keith Glasspoole and Helen Lamb
participation. For example, supermarket voucher collection schemes, in which TV, online and in ...
YouGov restructures senior management
06 Sep 2011 | by John Reynolds
YouGov, the online market research agency, has restructured its senior management and promoted its...director EMEA, at Research Now, the global online data collection company. The changes have been ...
Aegis acquires Lithuanian media agency
01 Jun 2011 | by Oliver Luft
in Austria with local online marketing business of PXP. Wunderman acquired a majority stake in the new ...
Special report on market research: A social insight
18 Mar 2011 | by Mary Cowlett
, research in the social media space falls into 'buzz monitoring' and the building of dedicated online ... than 10% of conversations about brands and products take place online, and those that do differ from ... -awareness That said, people are growing more comfortable with the notion of connecting their online and real ...
Tomorrow's World
18 Jan 2011 | by J Walker Smith
as the inspirational keystone of computing. Social networks, search, online video and online shopping are headed ...
Clinton Cards to introduce online card personalisation
14 Oct 2010 | by Ben Bold
card and gift personalisation service, in a bid to build its online business....are not limited to Clinton Cards' online strategy. The retailer also said that in November, it will install ...
Sector Insight: Analgesics
08 Sep 2010 | by Jane Bainbridge
adding them to their regular grocery list and picking them up during their supermarket shop. Chemists now ...
Drinks brands set to unite on recycling
07 Sep 2010 | by Gemma Charles
in the UK, France and Germany. It included online surveys and focus groups of consumers who typically drank ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
