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Forward Thinking Essays 2012: Access all areas, Martin Ryan, CPM (UK)

24 Jan 2012 | by Martin Ryan, CPM (UK)

communicate with people and simultaneously direct them to online activity, whether via mobile phones ...

Coca-Cola brings back Designated Driver activity

08 Dec 2011 | by Loulla-Mae Eleftheriou-Smith

through an online "pub finder" tool on www.coca-cola.co.uk and www.cokezone.co.uk , as well as a ...

Field marketing: Your brand in their hands

09 Nov 2011 | by David Benady

for agents and online portals where brands can see how retailers are treating their products ... ' worth of business, from field marketing to mystery shopping. It is clear, then, that, as in any ... , which runs on Android and will soon be available on the iPhone, is used mainly for mystery shopping ...

Marketing's Experiential League 2011

17 Aug 2011 | by Kim Benjamin

. 'Via smartphones and online, brands can offer the opportunity to extend engagement beyond the event ... next year. Home-shopping applications that enable users to 'try on' clothing and see the styles on ...

Brands play with Wimbledon

24 Jun 2011 | by Maisie McCabe

Media specialist Posterscope with creative by independent shop Gyro, dominates the whole station ... in the middle of the action," and follows the release of an online video parodying Fallon's "balls" TV ad ...

Field marketing - Brands go back to the shop floor

16 Jun 2011 | by Suzy Bashford

Losing a potential customer on the shop floor is every brand's nightmare, which is why field...store signage and window displays, but the internet has changed all that. With online shopping now ... The idea that retailers' senior management are in touch with the shop floor has long been peddled ... footfall into sales, and by working on the shop floor you can see how this is done - for instance, through ...

Sony 'Wimbledon 3D' by Crayon

16 Jun 2011

Sony parodies its iconic "balls" TV ad in an online campaign to promote its 3D coverage...The online video features thousands of tennis balls bouncing through the streets of suburban Wimbledon, like Fallon's ad for Sony Bravia set in San Francisco. It will be supported by a national press campaign, as well as radio, eCRM and experiential activity, with 10,000 branded tennis balls being ...

Weight Watchers unveils 'Get Gorgeous Lounge' experiential push

10 Mar 2011 | by Staff

shops and in-store concessions, as part of its strategy to modernise the brand. Earlier this year ...

Cultivating a fresh image

18 Jan 2011 | by Martin Ryan

While the early days of field marketing were characterised by low-skilled sampling in supermarkets, or product merchandising in shops, today's industry is technology-driven; focusing on return on investment, data capture and analysis. But there has to be an end not simply a means, and our specialism's mission ...

Think BR: Bring the Ashes action back home

17 Nov 2010 | by Charlie Dundas

channels to drive people online to view details of its packages for the Ashes and to encourage people ... in the online or even above the line space to push its association with England this winter unlike previous ...

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Mobile

Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.

 

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