Olympic hopefuls join Pantene campaign
30 Jan 2012 | by Loulla-Mae Eleftheriou-Smith
campaign that includes advertising, retail, online and PR activity. It will also feed into P G's American ...
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VIDEO: Audi 'believes there is growth in the UK market', says Chambers
10 Feb 2012 | by Ben Hall
on digital channels. Audi will be focusing on making its online experience more intuitive, supporting ...
Warehouse launches campaign to boost fashion credentials
25 Jan 2012 | by Sarah Shearman
The Aurora-owned fashion retailer has appointed creative agency ODD to create a year-long integrated marketing campaign, repositioning it as a shop for "lifestyle moments". The campaign, which launches tomorrow (26 January), will run across digital, outdoor, point of sale and in ...
Lastminute.com widens Top Secret offering
13 Jan 2012 | by Loulla-Mae Eleftheriou-Smith
Lastminute.com, the online hotel, travel and leisure brand, is extending its Top Secret hotels
Britvic and PepsiCo brands unite to support community projects
12 Jan 2012 | by Loulla-Mae Eleftheriou-Smith
. The activity will drive consumers to an online community forum, www.transformYourPatch.com . Follow ...
VisitBritain asks nation to 'share your Great Britain'
06 Jan 2012 | by Loulla-Mae Eleftheriou-Smith
VisitBritain is encouraging local communities and businesses to use an online toolkit available on its website to "personalise their greeting" and invite their global network to the UK for their next ... ". Expedia, the online travel agency and one of VisitBritain's industry partners, will support the campaign ...
Marketing video report: Patrick Kalotis on how social media is transforming PepsiCo's relationship with consumers
08 Dec 2011
Kalotis explains how social media means his team can communicate with consumers in real time and how some PepsiCo brands thrive with consumer advocacy - amplified on social networking websites. To read the full interview pick up this week s issue of Marketing or read the profile feature online . ...
Coca-Cola brings back Designated Driver activity
08 Dec 2011 | by Loulla-Mae Eleftheriou-Smith
through an online "pub finder" tool on www.coca-cola.co.uk and www.cokezone.co.uk , as well as a ...
Wonderbra takes the plunge with bungee jump stunt
07 Dec 2011 | by Loulla-Mae Eleftheriou-Smith
of London's Battersea Power Station and online activity featuring brand ambassador, 'The Only Way is Essex...with Wonderbra, engaging with fans through print and online interviews, and online product demos. Consumers ... and sharing fashion and style ideas online, so we will be focusing on social media to create buzz ...
APA International Content Summit: Brands must plan, collaborate and integrate to ensure content marketing success
25 Nov 2011 | by Staff
According to Spencer, all of these factors were key in the success of the Boots Parenting Club which boasts some 900,000 members and communicates with its audience via a multi-channel programme of print, online and email content. Not only does this ensure consistent messaging across different ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
