Unilever partners with News Corp and Viacom for digital content
28 May 2012 | by Loulla-Mae Eleftheriou-Smith
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Capital One Cup 'will help brand stand for opportunity'
01 Jun 2012 | by Daniel Farey-Jones
the credit card provider's largely online marketing approach. Woodburn said: "We re definitely hoping ...
Bet365 to sponsor French Open on ITV
24 May 2012 | by Maisie McCabe
Bet365, the online betting company, has signed a significant six-figure deal to sponsor ITV
Ocean Outdoor partners with TalkSport for summer sport bulletins
22 May 2012 | by Maisie McCabe
-air, online or via Ocean's highly impactful screens." TalkSport has official broadcast rights for the Euro ...
ISBA president Woods: Marketers must shape online regulation
02 May 2012 | by Alex Brownsell
to "shape the debate" on the regulation of online marketing, and not view the online space as a "lawless ... extension of the ASA s remit to include online claims, claiming it addressed a "widely recognised weakness in [the] self-regulatory approach". He also pressed marketers to consider their approach to online ...
Samsung widens football sponsorship to Leyton Orient
19 Apr 2012 | by Emma Powell
of the home shirt and the front of the away shirt. Online football store Pro-Direct Soccer will feature ...
Heineken unveils London Olympic venue
17 Apr 2012 | by Gemma Charles
as screening the opening and closing ceremonies for the Games. There will also be shops on site selling ...
ITV seeks new Coronation Street sponsor
11 Apr 2012 | by Matthew Chapman
The broadcaster is drawing up an on- and off-air sponsorship package that will include broadcast, online, mobile and licensing. Stephen Campbell, managing director at furniture retailer Harveys, said: "Over the last five years, 'Coronation Street' has been a fantastic alignment for us, but we feel ...
John Lewis to open dedicated Olympic shops
10 Apr 2012 | by John Reynolds
John Lewis is to roll out 29 dedicated Olympic shops within its department stores, as part of its
Reebok fitness competition lands TV slot
10 Apr 2012 | by Maisie McCabe
for 16 weeks. Each show will be repeated the following week. Online, a dedicated website ( http ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
