Bet365 to sponsor French Open on ITV
24 May 2012 | by Maisie McCabe
Bet365, the online betting company, has signed a significant six-figure deal to sponsor ITV
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Bauer's Heat to produce 'dual viewing' shows for Channel 4
29 May 2012 | by Maisie McCabe
hosting special online shows for viewers tuning in to Channel 4 shows, including 'Hollyoaks', on TV....For the interactive shows, which will be produced by Channel 4 and Bauer Media's joint venture Box TV, Cave and T4 presenter Will Best will be joined in a London living room by celebrities, including some from the main show. The online programmes will take over E4.com and Heatworld.com while the TV ...
Bauer axes Q TV after nearly 12 years to make way for Heat TV
23 May 2012 | by Daniel Farey-Jones
for over ten years in print, online and on the radio. We've amused, delighted and, yes, enlightened 'the ...
Old El Paso readies Jubilee-themed campaign
22 May 2012 | by Maisie McCabe
in the heart of London through our outdoor plan and in the buzz of conversation online." At Work Club, which ...
'The Exclusives' set to hit ITV2 this week
15 May 2012 | by John Reynolds
Bauer Media is covering and promoting the programme across its magazine, online and radio portfolios. It has secured LG Mobile as the sponsor of its coverage in a six-figure deal. Here is an exclusive preview of the show, which debuts on 17 May. ...
Allan blames agencies' 'negative viewpoint' for C4 ad fall
14 May 2012 | by Maisie McCabe
. There is more sponsorship revenue, online revenue that is put into deals. The way in which deals are being ...
Tesco extends branded portfolio content with TV plans
09 May 2012 | by Matthew Chapman
produces the publication. The Kids Book Club is currently online-only, but the retailer is considering ...
ITV revenue rises 13% in Q1 despite ad income dip
09 May 2012 | by Maisie McCabe
, all ITV's non-NAR revenue (including production revenue, sponsorship, online ad revenue, pay TV income) was 290m in the first three months of 2012, up 43% year on year. ITV's broadcasting and online segment ...
Media shops and ITV clash over demand to open books
03 May 2012 | by Maisie McCabe
A row is brewing between ITV and media agencies after the broadcaster asked agencies to open their financial books to greater scrutiny.
UKTV rapped over sponsor credits
24 Apr 2012 | by Maisie McCabe
UKTV has been rapped by Ofcom after sponsorship idents from Find My Past, Brightsolid's online
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
