Large-scale NFC ads trial gets 3,000 people to interact
25 May 2012 | by Maisie McCabe
on Reading's streets or in the Oracle shopping mall. This research found that 87% of people with NFC ...
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, the percentage of mobile visits to online retail sites rose from 2.6% in 2010 to 8.2% in 2011. The average ... says: "If you operate both physical and online services, make sure the two are linked ... device. Additionally, more than 20% of tablet users claim to shop less in bricks-and-mortar stores, since ...
on Reading's streets or in the Oracle shopping mall. This research found that 87% of people with NFC ...
The finance sector, ever cautious, was slow to buy in to digital. It took long enough for banks to offer proper, robust online banking. It's taken an equally long time to get apps onto the market ... online, to the intricate science of in-store pathfinding, the holy grail for retailers is putting what ...
Magazines UK claims to reach more than 24 million monthly unique users online. Follow Nick Batten ...
users to make simple payments and shop using their mobile device, putting itself in competition...users to search for an item online and to compare its price from more than 100 participating retailers ...
with a global kids' brand. They are keen to drive customers to their online site, which should be a lot ...
platforms for both media consumption and as a shopping channel. But the figure that might have been a ... new peak shopping times outside of traditional desktop times, proving that it isn t simply ... to its Mobile Online Journey study on January have used their phones in store. "Alongside ...
as they move to reach the growing number of consumers using mobile devices to interact online, according...have bought a product or service via their device, while 38% of respondents to its Mobile Online ... , because it was seeing strong growth. Online adspend figures are out in the next few weeks ...
In our October 2011 Global @dvisor online survey conducted across 17 countries, under a quarter of mobile phone users in Great Britain, France and Germany showed an interest in using Near-Field Communication (NFC) or smartphone apps for retail and person-to-person mobile payments. This is compared ...
Advertising and Online division in July, while Ashley Highfield, former managing director of the now defunct consumer and online division departed shortly after to join Johnston Press. Follow Sarah Shearman ...
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.