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My Media Week: Ellie Edwards

shopping online. I skip Powerplate and head home. While putting my two year-old daughter to sleep, I get ...

Ladbrokes bolsters eCRM to cope with diversifying platforms

with the complexity caused by the increasing range of online platforms through which customers interact with it....platforms. Collins said: "If a customer plays a game online it is about recognising that and offering ...

Spotify takes the plaudits in the latest IPA Online Media Owner survey

As Spotify is crowned the top online supplier in the IPA Online Media Survey, Media Week looks...Spotify, the online music service, has emerged from the IPA Online Media Owner survey in pole ... leading set and a number of resurgent online media owners. "Spotify will rightly get the headlines ... "} The survey is released in advance of the 2012 IPA Online Media Owner Awards, which will be held in November ...

What Google's privacy changes mean for advertisers

more upon information a user has actively engaged with online. Location can also play a big part ...

How HTML5 is coming to the rescue of the ad industry

will reach unheard-of levels of intimacy as HTML5 delivers whole new strata of online behaviour that can ... effective. The local coffee shop could measure how many cappuccino lovers are currently within a one ...

Inside Indicia and Very's DMA Grand Prix-winning campaign

of customer recruitment at Very owner Shop Direct Group, "ecstatic" in her own words. Preece paid tribute to the agency s decade-long relationship with Shop Direct, describing the awards as the "epitome of our ... on a Very microsite, engaging online communities with teaser backstage video content relating ...

Maxus picks up online media account for Bench clothing

Manchester streetwear clothing company Bench has appointed Maxus to its online media account....The account will include all online search and display requirements for the brand, with estimated annual billings of 500,000. Nik Burton, head of e-commerce at Americana International, the parent ... digitally which now accounts for over 30% of our billings." The awarding of the online account is a ...

Sector analysis: Digital recruitment remains media's top priority

, with the 'digital native' effect driving this. They have lived and breathed online media for years prior to entering ... this "void in leadership" in online media planning, says Evans, who adds: "By definition, we need ...

Think BR: It takes two to tango

The UK leads the world in online advertising but the marketplace and the technology behind...to present at their industry conference, and explain how the UK became the most successful online advertising ... dancing and fillet steak, their advertisers spend a mere 5% online. Still, 1000 delegates packed ... access to brand campaign data. A brief look at the latest IAB/PwC stats tell, half the story: Online ...

My Media Week: Ben Wood

of the team. It's refreshing to hear from the shop floor as to what is working and what more the agency could ...

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Mobile

Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.