16 May 2012
| by Mike Fletcher
shopping online. I skip Powerplate and head home. While putting my two year-old daughter to sleep, I get ...
16 May 2012
| by Matthew Chapman
with the complexity caused by the increasing range of online platforms through which customers interact with it....platforms.
Collins said: "If a customer plays a game online it is about recognising that and offering ...
28 Mar 2012
| by Mark Banham
As Spotify is crowned the top online supplier in the IPA Online Media Survey, Media Week looks...Spotify, the online music service, has emerged from the IPA Online Media Owner survey in pole ...
leading set and a number of resurgent online media owners.
"Spotify will rightly get the headlines ...
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The survey is released in advance of the 2012 IPA Online Media Owner Awards, which will be held in November ...
01 Mar 2012
| by Matt Stannard, chief technology officer, 4Ps
more upon information a user has actively engaged with online.
Location can also play a big part ...
19 Jan 2012
will reach unheard-of levels of intimacy as HTML5 delivers whole new strata of online behaviour that can ...
effective. The local coffee shop could measure how many cappuccino lovers are currently within a one ...
05 Jan 2012
| by Daniel Farey-Jones
of customer recruitment at Very owner Shop Direct Group, "ecstatic" in her own words.
Preece paid tribute to the agency s decade-long relationship with Shop Direct, describing the awards as the "epitome of our ...
on a Very microsite, engaging online communities with teaser backstage video content relating ...
01 Dec 2011
| by Mark Banham
Manchester streetwear clothing company Bench has appointed Maxus to its online media account....The account will include all online search and display requirements for the brand, with estimated annual billings of 500,000.
Nik Burton, head of e-commerce at Americana International, the parent ...
digitally which now accounts for over 30% of our billings."
The awarding of the online account is a ...
14 Nov 2011
| by Joe Lepper
, with the 'digital native' effect driving this. They have lived and breathed online media for years prior to entering ...
this "void in leadership" in online media planning, says Evans, who adds: "By definition, we need ...
25 Oct 2011
| by Guy Phillipson
The UK leads the world in online advertising but the marketplace and the technology behind...to present at their industry conference, and explain how the UK became the most successful online advertising ...
dancing and fillet steak, their advertisers spend a mere 5% online.
Still, 1000 delegates packed ...
access to brand campaign data.
A brief look at the latest IAB/PwC stats tell, half the story: Online ...
11 Oct 2011
| by Hayley Pinkerfield
of the team. It's refreshing to hear from the shop floor as to what is working and what more the agency could ...