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Samsung Olympic spot invites people to 'take part'

Samsung is rolling out an online and cinema spot featuring David Beckham, Jamie Oliver and Victoria

Think BR: Weird web culture is bigger than cheap LOLs

with audiences. As Lindsay Weber of Buzzfeed noted, the Old Spice campaign took off online the way it did ... audience by using the vernacular and style of online meme culture, instead of forcing a parade of meme ...

McDonald's launches content portal in latest phase of UK 'McMakeover'

, we ve worked hard to open up our business, both online and offline. However, there are still lots ...

Look launches 'Look What I'm Wearing'

users can share street style photography and get fashion inspiration from their peers. The online ... in to this with Look What I m Wearing. It will be a major new franchise, providing a daily online destination, a weekly ...

Nike marketing boss attacks 'institutionally analogue' businesses

about Borders, which let Amazon handle its online sales, is one of the most telling examples of 'when ...

More Th>n to sponsor MSN pet portal

and taking part in regular online polls. Dominic Grounsell, personal marketing director at More Th n, said ...

Wagon Wheels launches Bing map treasure hunt

The online game, created by Interpublic's UM London, is part of a wider campaign, 'The Truth Is In There', by VCCP and stars three teenagers who believe their mission is to expose the alien conspiracy of what is inside Wagon Wheels. Players will be asked to help Ben, one of the teenagers, to determine ...

Sainsbury's enters music download market

Sainsbury's has jumped into the increasingly competitive online music market by launching a music...The new service will be hosted on a Sainsbury s entertainment website and provides customers with access to more than 2.3 million music downloads. Mark Bennett, head of online entertainment at Sainsbury's, said: "This is the first step in our expansion to offer digital entertainment alongside our ...

Eric Newnham invests in Blis Media

provider for online display advertising, and has become its chairman.

Third of top 50 websites automatically share user data with third parties

automatically shares user data with third parties for commercial purposes, according to research by an online...while the remainder were operated by the website owner. The company claimed "most online privacy ...

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Campaign Jobs



Mobile

Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.