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Daily deal site DiscountVouchers.co.uk hires Rooster PR

25 May 2012 | by Sara Luker

The online voucher site has more than six million UK users and features 500 new offers a day. Rooster has been charged with raising awareness of the website and its daily e-newsletter across trade and consumer sectors. From July to December 2011 UK consumers spent 292.5m on daily deal websites, saving ...

Expedia hires Fleishman-Hillard after European consolidation review

24 May 2012 | by Sara Luker

. The move to hire a fresh agency comes as Expedia faces a crowded online travel market with sites ...

Casio hires Exposure for consumer drive

21 May 2012 | by Sara Luker

. The account will be led by Exposure director Dave Bennett. Bennett said: We will work both off and online ...

Phone company Vectone seeks help to target UK black and ethnic market

18 May 2012 | by Sara Luker

The chosen agency will be asked to increase awareness of Vectone s low-cost international tariffs, targeting UK residents with family abroad. The ethnic market is overcrowded in the UK, with firms such as GT Mobile, Lebara, LycaMobile and Now Mobile vying for share. Rishabh Jaipuria, head of online ...

Hobbycraft picks Euro RSCG to support major expansion

14 May 2012 | by Hannah Crown

do for clients, making the shopping experience an exciting, enjoyable and interactive one ...

Staples on agency hunt to attract small businesses

14 May 2012 | by Sara Luker

The UK arm of the world s largest office products company has been in talks with consumer agencies for a two-pronged brief targeting the public and the business-to-business market. Staples renewed efforts to target businesses come as online retailer Amazon looks to launch AmazonSupply in the UK ...

Consumer: Reebok's 3D street art a record-breaker

03 May 2012 | by Kate Magee

Within a week, the project generated more than 30,000 online articles across key European markets ... Europe including in Bild and NRC Handelsblad, and by The Sun online. It had 2,381 'likes' on Facebook ...

Figleaves hires Talk PR for media and consumer drive

02 May 2012 | by PRWeek reporters

Online lingerie retailer Figleaves has brought in Talk PR to help grow the brand's media...Talk PR s social and digital offering will form a key part of the 2012 PR drive, looking to build relationships with online influencers and communities to engage new audiences. The agency will particularly ... to over 100 countries worldwide. Figleaves was bought by home shopping group N Brown two years ago ...

Ex-Shine director Natalie Luke launches consumer start-up

30 Apr 2012 | by Hannah Crown

The sport, entertainment, FMCG and lifestyle shop, which comprises three people, is currently focusing on new brands, and has recently won healthy snack brand Bear. The agency has landed the brand s first ever comms campaign, part of a marketing and advertising drive that will focus on a dried fruit ...

RatedPeople.com hires Diffusion for consumer brief

27 Apr 2012 | by Sara Luker

Diffusion has been hired to handle the consumer PR for the company which is currently the UK's largest online trade recommendation service. The agency will focus on introducing RatedPeople ... RatedPeople.com, said: Online trade recommendation is the future for homeowners who are looking to find ...

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Mobile

Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.

 

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