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Tesco boosts Clubcard with last-minute deals and 'love loyals' plan

and clothing. The rewards will be on offer through online auctions and buy-now mechanics, Marketing has ... online already, including 1000 London Eye tickets for 5 in January, which, she said, sold out in eight ...

Taming the data deluge

suggests that 'carnivores' are more likely to shop at Marks Spencer, while 'fussy eaters' tend to stock ... online nuggets such as tweets to appeal to voucher-hungry customers. Marketers acknowledge ... to comparison website Mysupermarket.co.uk to gain access to information about their own performance through mini-shops ...

Tesco must find a new role for Clubcard

to be used as part-payment. - Users can collect points when shopping online at more than 70 retailers ... and when, what the key customer segments are, how to target them and how to influence their shopping ... 'Spend 40 this week, get 5 off next week's 40 shop'. There are two points here. First, compared ...

TBG Digital, AKQA and Adam & Eve lead Revolution Awards 2012 nominations

eBay UK, eBay Advertising, BMW, online retail media campaign DNA, behind the hit Microsoft ... to consumers Mediaedge CIA, kicking the shopping habit Saint@RKCR/Y R, TSB me FMCG ... shopping Best use of data visualisation MadeByPi LLP, Battlefront III crowd data ...

Indicia lands DMA Grand Prix

Indicia has won the Grand Prix and two golds at the DMA Awards for a campaign that helped online...The agency helped the Shop Direct group-owned brand use digital, social media and direct mail to reach a new audience and build up interest in a web-based catwalk fashion show for Very.co.uk in October 2010 . The Work It Baby campaign generated 121,000 microsite visits, 4,800 new customers ...

European Commissioner backs 'right to be forgotten' data reform

: "People are sharing more and more personal information online and it is now important to ensure ... to better cope with privacy risks online. "I believe this right is very important in a world ... , and if there is no good reason to keep it online anymore, the data should be removed." What exactly the "right ...

Keep public onside amid opt-out countdown

and online businesses are expected to be in the home straight of the rather more mundane European import...being employed. But public consciousness of being stalked will grow as more people come online, more people shop online and more advertisers start using retargeting. It s not outlandish to expect a ... solid endorsement of the IAB s progress with the Online Behaviourial Advertising framework, described ...

It's not just Waitrose getting clever with data

that in the shops as quickly as possible." So while Waitrose will get to see who is buying what, the other half ... line-up. The brand is promising to "maximise the opportunity for multichannel shopping" through ... not include tracking online activity. So, a certain amount of caution from the customer data pioneer ...

Waitrose unveils first loyalty card in strategic shift

and better understand their shopping habits....Nohr Digitas. The scheme builds on the supermarket s myWaitrose online members club, introduced two ... customers on the John Lewis Partnership Card database. Other consumers will be able to sign up online ... the value of their past four weeks shopping every month, and one will win a full year s worth of Waitrose ...

Man City's digital growth faster than other big clubs, claims exec

rejecting the idea of offering advertisers the chance to reach them online, and City's commercial strategy ...

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Mobile

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Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.