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Energy industry to increase transparency over best deals for customers

11 Apr 2012 | by Matthew Chapman

on the same tariffs for years without shopping around. It is estimated that in 2010, 75% of customers did ...

Citroen pushes DS5 model with interactive mailer

12 Mar 2012 | by Ed Owen

and online, is just one in a long line of innovative ideas they have presented to us since we started working ...

TBG Digital, AKQA and Adam & Eve lead Revolution Awards 2012 nominations

02 Feb 2012 | by Staff

eBay UK, eBay Advertising, BMW, online retail media campaign DNA, behind the hit Microsoft ... to consumers Mediaedge CIA, kicking the shopping habit Saint@RKCR/Y R, TSB me FMCG ... shopping Best use of data visualisation MadeByPi LLP, Battlefront III crowd data ...

Inside Indicia and Very's DMA Grand Prix-winning campaign

05 Jan 2012 | by Daniel Farey-Jones

of customer recruitment at Very owner Shop Direct Group, "ecstatic" in her own words. Preece paid tribute to the agency s decade-long relationship with Shop Direct, describing the awards as the "epitome of our ... on a Very microsite, engaging online communities with teaser backstage video content relating ...

What digital marketers can learn from DM

20 May 2011 | by Kim Benjamin

of contact, and customers' growing preference to do more online, means that direct mail must innovate or die ... paper to online if the customer wishes.' Standing out Neil Warburton, CRM manager at clothing ... customer. The campaign used information about customers' shopping history with the company to create ...

Royal Mail to offer digital watermarking system

09 May 2011 | by Ed Owen

leaflet or mailing can open the door to a journey in the online world. By using this technology ...

Southern Railway 'Loco's birthday' by VCCP

05 May 2011

Southern Railway is promoting a month of online discounts on advance and off peak fares with a...The ad campaign features Southern's Mexican wrestler character Loco Toledo and includes TV, radio, press, outdoor, online, social networks and direct channels. The ads are inspired by traditional Mexican wrestling posters and will promote a 26% discount on Southern advance and off peak fares ...

Google launches Think Quarterly business magazine

24 Mar 2011 | by Katherine Levy

Google has launched a print and online magazine "that brings together some of the world's leading...the title is available to everyone online. He said: "Lots of companies send newsletters and publications ...

Creating a loyal following

03 Nov 2010 | by Trevor Clawson

that Tesco plans to move its Clubcard programme online next year in one of the most significant changes in the scheme's 15-year history. It says the change reflects shopping trends and will give its 15m members a ... announced the launch of online portal, Treat Street, last month, enabling its Advantage Card members to earn ...

Tories and Lib Dems lead growth list of direct mail users

01 Nov 2010 | by Noelle McElhatton

retreated from the channel. Home shopping giant JD Williams was the biggest spender, increasing its spend ...

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Mobile

Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.

 

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