Think BR: Understanding big data
23 May 2012 | by Matt Barnett
loyalty cards, bought data and data from online sales, but it doesn t always join up and it rarely gives ...
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Evidon and DoubleVerify integrate privacy and ad verification
24 May 2012 | by Daniel Farey-Jones
Online privacy compliance company Evidon and ad verification company DoubleVerify have linked up...The partnership means clients can take advantage of DoubleVerify's measurement technology and Evidon s InForm platform for privacy notices in ads as a fully integrated single-tag solution. DoubleVerify is to transfer all existing online behavioural advertising compliance relationships to Evidon ...
The Economist develops ad network Ideas People
18 May 2012 | by Daniel Farey-Jones
offering. The network was assembled by asking The Economist readers what other online publications ... and online brand-building ads. He said: "We also felt there was a lack of transparency in the market ...
Third of top 50 websites automatically share user data with third parties
18 Apr 2012 | by Daniel Farey-Jones
automatically shares user data with third parties for commercial purposes, according to research by an online...while the remainder were operated by the website owner. The company claimed "most online privacy ...
Tesco boosts Clubcard with last-minute deals and 'love loyals' plan
17 Apr 2012 | by Rachel Barnes
and clothing. The rewards will be on offer through online auctions and buy-now mechanics, Marketing has ... online already, including 1000 London Eye tickets for 5 in January, which, she said, sold out in eight ...
Taming the data deluge
05 Apr 2012 | by David Benady
suggests that 'carnivores' are more likely to shop at Marks Spencer, while 'fussy eaters' tend to stock ... online nuggets such as tweets to appeal to voucher-hungry customers. Marketers acknowledge ... to comparison website Mysupermarket.co.uk to gain access to information about their own performance through mini-shops ...
Evidon releases website tracking detection tool
02 Feb 2012 | by Daniel Farey-Jones
Evidon, the online privacy compliance company, has released a tool for website owners to detect...their online activity and allows them to block third-party tracking. Total downloads of Ghostery, which ...
TBG Digital, AKQA and Adam & Eve lead Revolution Awards 2012 nominations
02 Feb 2012 | by Staff
eBay UK, eBay Advertising, BMW, online retail media campaign DNA, behind the hit Microsoft ... to consumers Mediaedge CIA, kicking the shopping habit Saint@RKCR/Y R, TSB me FMCG ... shopping Best use of data visualisation MadeByPi LLP, Battlefront III crowd data ...
Think BR: The value of data optimisation
11 Jan 2012 | by Carl White
How much does the average marketing director understand about how their brand s online display ... of arbitrage between media budgets and the value of online inventory raises questions about how much clients ... delivered ever more sophisticated and effective ways to reach people online. It is complex, but its ...
Inside Indicia and Very's DMA Grand Prix-winning campaign
05 Jan 2012 | by Daniel Farey-Jones
of customer recruitment at Very owner Shop Direct Group, "ecstatic" in her own words. Preece paid tribute to the agency s decade-long relationship with Shop Direct, describing the awards as the "epitome of our ... on a Very microsite, engaging online communities with teaser backstage video content relating ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
