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Ladbrokes bolsters eCRM to cope with diversifying platforms

with the complexity caused by the increasing range of online platforms through which customers interact with it....platforms. Collins said: "If a customer plays a game online it is about recognising that and offering ...

Tesco boosts Clubcard with last-minute deals and 'love loyals' plan

and clothing. The rewards will be on offer through online auctions and buy-now mechanics, Marketing has ... online already, including 1000 London Eye tickets for 5 in January, which, she said, sold out in eight ...

Energy industry to increase transparency over best deals for customers

on the same tariffs for years without shopping around. It is estimated that in 2010, 75% of customers did ...

Taming the data deluge

suggests that 'carnivores' are more likely to shop at Marks Spencer, while 'fussy eaters' tend to stock ... online nuggets such as tweets to appeal to voucher-hungry customers. Marketers acknowledge ... to comparison website Mysupermarket.co.uk to gain access to information about their own performance through mini-shops ...

Tesco must find a new role for Clubcard

to be used as part-payment. - Users can collect points when shopping online at more than 70 retailers ... and when, what the key customer segments are, how to target them and how to influence their shopping ... 'Spend 40 this week, get 5 off next week's 40 shop'. There are two points here. First, compared ...

TBG Digital, AKQA and Adam & Eve lead Revolution Awards 2012 nominations

eBay UK, eBay Advertising, BMW, online retail media campaign DNA, behind the hit Microsoft ... to consumers Mediaedge CIA, kicking the shopping habit Saint@RKCR/Y R, TSB me FMCG ... shopping Best use of data visualisation MadeByPi LLP, Battlefront III crowd data ...

Tesco boosts Clubcard with Virgin Atlantic partnership

. The tie-up with Virgin means customers earn 2.5 miles per 1 spent in-store or online at Tesco Direct ... be redeemed online at a microsite for Virgin Atlantic's Flying Club, which is handled by Gyro. Tesco ...

Inside Indicia and Very's DMA Grand Prix-winning campaign

of customer recruitment at Very owner Shop Direct Group, "ecstatic" in her own words. Preece paid tribute to the agency s decade-long relationship with Shop Direct, describing the awards as the "epitome of our ... on a Very microsite, engaging online communities with teaser backstage video content relating ...

Brand Advocate wins Hendrick's Gin global digital and CRM account

to events, social mobile and online. Until now, Hendrick's Gin's marketing activity has been largely ...

Kitcatt Nohr Digitas picks up UK Starbucks CRM business

. The agency will act as Starbucks' first dedicated CRM shop in the UK. It will work closely with the coffee shop chain on communications around its Starbucks Card reward scheme. In the US, Starbucks has ...

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Mobile

Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.