16 May 2012
| by Matthew Chapman
with the complexity caused by the increasing range of online platforms through which customers interact with it....platforms.
Collins said: "If a customer plays a game online it is about recognising that and offering ...
17 Apr 2012
| by Rachel Barnes
and clothing.
The rewards will be on offer through online auctions and buy-now mechanics, Marketing has ...
online already, including 1000 London Eye tickets for 5 in January, which, she said, sold out in eight ...
11 Apr 2012
| by Matthew Chapman
on the same tariffs for years without shopping around.
It is estimated that in 2010, 75% of customers did ...
05 Apr 2012
| by David Benady
suggests that 'carnivores' are more likely to shop at Marks Spencer, while 'fussy eaters' tend to stock ...
online nuggets such as tweets to appeal to voucher-hungry customers.
Marketers acknowledge ...
to comparison website Mysupermarket.co.uk to gain access to information about their own performance through mini-shops ...
15 Feb 2012
| by Alan Mitchell
to be used as part-payment.
- Users can collect points when shopping online at more than 70 retailers ...
and when, what the key customer segments are, how to target them and how to influence their shopping ...
'Spend 40 this week, get 5 off next week's 40 shop'.
There are two points here. First, compared ...
02 Feb 2012
| by Staff
eBay UK, eBay Advertising, BMW, online retail media campaign
DNA, behind the hit
Microsoft ...
to consumers
Mediaedge CIA, kicking the shopping habit
Saint@RKCR/Y R, TSB me
FMCG ...
shopping
Best use of data visualisation
MadeByPi LLP, Battlefront III crowd data ...
26 Jan 2012
| by Matthew Chapman
.
The tie-up with Virgin means customers earn 2.5 miles per 1 spent in-store or online at Tesco Direct ...
be redeemed online at a microsite for Virgin Atlantic's Flying Club, which is handled by Gyro.
Tesco ...
05 Jan 2012
| by Daniel Farey-Jones
of customer recruitment at Very owner Shop Direct Group, "ecstatic" in her own words.
Preece paid tribute to the agency s decade-long relationship with Shop Direct, describing the awards as the "epitome of our ...
on a Very microsite, engaging online communities with teaser backstage video content relating ...
07 Dec 2011
| by Sarah Shearman
to events, social mobile and online.
Until now, Hendrick's Gin's marketing activity has been largely ...
01 Dec 2011
| by Sara Kimberley
.
The agency will act as Starbucks' first dedicated CRM shop in the UK. It will work closely with the coffee shop chain on communications around its Starbucks Card reward scheme.
In the US, Starbucks has ...