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TBG Digital, AKQA and Adam & Eve lead Revolution Awards 2012 nominations

eBay UK, eBay Advertising, BMW, online retail media campaign DNA, behind the hit Microsoft ... to consumers Mediaedge CIA, kicking the shopping habit Saint@RKCR/Y R, TSB me FMCG ... shopping Best use of data visualisation MadeByPi LLP, Battlefront III crowd data ...

What digital marketers can learn from DM

of contact, and customers' growing preference to do more online, means that direct mail must innovate or die ... paper to online if the customer wishes.' Standing out Neil Warburton, CRM manager at clothing ... customer. The campaign used information about customers' shopping history with the company to create ...

Behavioural ads in Europe to be flagged by icon

Online behavioural advertising, ads that can target people based on their past web activity...and online businesses, including Internet Advertising Bureau (IAB) Europe, the World Federation ... : "New online advertising techniques require the trust of consumers. The introduction of an icon across ... Communications Directive, that will require all online businesses in the UK that collect, store and use data ...

Andrew Walmsley on Digital: Privacy is a case of respect

own identity, because even the most junior nerd could then connect your online identities. Lastly ... . Andrew Walmsley is a digital pluralist 30 SECONDS ON ... online data - Google claims ...

IAB backs OFT behavioural targeting review

consumers with clearer information about how online personal data is used....for the industry". Published today (25 May), the study concludes the online industry "could do more" when ... to raise awareness of the choices that consumers have online and create consistency across the industry ... for the past 18 months as an adviser and representative of the online advertising industry, has also lobbied ...

Profitable, cost-effective and trusted B2B marketing

The online video covers the main points of discussion at Marketing's B2B event from the impact of the recession on the B2B marketing mix through to the most popular metrics being used currently. The media player for the video also offers a link to download the full findings of B2B International's recent ...

Marketing Direct: List Report 2009

of data, as the credit card giant axed direct mail for customer acquisition and moved it online ... . Analytical skills Transactis, a company that sells data about consumers who have bought from home-shopping ... move their communications online, the issue of cold data's effectiveness has shifted online too ...

New consumer protection laws that marketers should know about

. A talkSPORT radio employee had posted messages on football-related online message boards ... online could be risky, if the person doing so is effectively posing as a consumer. Website content risks ...

DMA warns firms to boost data security

and online security measures that they promote to consumers . The research, conducted through the Future ...

Credit fraud service breaks ads in wake of HM Revenue data disc blunder

LONDON - CreditExpert, the consumer online credit monitoring and identity fraud service, has...of identity fraud. CreditExpert is an online credit monitoring and identity fraud protection service from ... online and will be notified by email or SMS if say a credit card company or a loan company has requested ...

 

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Mobile

Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.