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Capital One Cup 'will help brand stand for opportunity'

01 Jun 2012 | by Daniel Farey-Jones

the credit card provider's largely online marketing approach. Woodburn said: "We re definitely hoping ...

John Lewis partners Kuoni for first 'shop within a shop'

18 May 2012 | by Matthew Chapman

John Lewis is opening its first "shop within a shop" after partnering with luxury travel company...said the full-service Kuoni partnership will represent its first "shop within a shop". The Kuoni ... strong customer base in our travel insurance services, so opening travel concessions in our shops feels ... travel expert to shop or have a coffee, and choose their holiday in a relaxed and inspiring environment ...

Industry view: Does M&S's new value food range hit the spot?

14 May 2012 | by Matthew Chapman

design being themed around shopping list style labelling. To get the message out about the range M ... , smaller for tonight basket shops. Overall a smart move, but I suspect the in-house M S analysts ... it safe and on-trend. The use of the shopping list is rather old fashioned but is indicative ...

CREATIVE STRATEGY: National Trust rediscovers the joys of childhood

09 May 2012 | by Simon S Kershaw

the playground of the middle-aged, middle-class, middle-Englander. The uniform goods in the gift shops said ...

Facebook's Everson urges marketers to 'make a bet on us'

25 Apr 2012 | by Arif Durrani

shop more and spend more on average when they visit the retail environment, they are better brand ...

ZenithOptimedia launches Live ROI positioning

23 Apr 2012 | by Nick Batten

evolved its positioning to 'Live ROI' to reflect how digital and online media have dramatically increased ...

'We have to build better brands and we need a different conversation', admits Tesco chief

18 Apr 2012 | by Matthew Chapman

to concentrate on marketing, smaller store formats, better service, and its online offering. Speaking during ... hot", but denied the retailer had been "delivering a bad shopping experience for millions of customers ... online, but Clarke said there would be 200,000 products available by Christmas. Clarke has denied ...

Heineken unveils London Olympic venue

17 Apr 2012 | by Gemma Charles

as screening the opening and closing ceremonies for the Games. There will also be shops on site selling ...

SEAT looks to make 'virtue' of Spanish origins with new strategy

17 Apr 2012 | by Alex Brownsell

hatchback. It will also roll out a fresh online corporate identity in the coming months. According to a ...

One Child Policy 2.0: outlining the implications for marketers

16 Apr 2012 | by Jerry Clode

them look stupid. Adidas Originals has celebrated the spirit of the "toyboyism" in a new online ...

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Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.

 

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