My Media Week: Ellie Edwards
16 May 2012 | by Mike Fletcher
shopping online. I skip Powerplate and head home. While putting my two year-old daughter to sleep, I get ...
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Think BR: Google spoiled the fun
30 May 2012 | by Dan Pearce
For a company whose decisions make or break online businesses the world over, Google doesn t say much. It has, however, been uncharacteristically specific about its attempts to devalue affiliate ... just searching when they re online. So it s time to adapt again - or should that be pivot - and so ...
Spotify takes the plaudits in the latest IPA Online Media Owner survey
28 Mar 2012 | by Mark Banham
As Spotify is crowned the top online supplier in the IPA Online Media Survey, Media Week looks...Spotify, the online music service, has emerged from the IPA Online Media Owner survey in pole ... leading set and a number of resurgent online media owners. "Spotify will rightly get the headlines ... "} The survey is released in advance of the 2012 IPA Online Media Owner Awards, which will be held in November ...
Thomas Cook streamlines affiliate marketing
29 Feb 2012 | by Loulla-Mae Eleftheriou-Smith
to deliver better targeted advertising and messaging to consumers online....Marketing that consumers will see a significant development in Thomas Cook s online presence as a result of the company's appointment. It will mean highly targeted online advertising for the tour operator ... marketing partners across Europe, but the appointment will see all online advertising partnerships from ...
WPP's Quisma launches in the UK
27 Feb 2012 | by Maisie McCabe
Quisma specialises in performance-based online activity and works with advertisers such as e-retailers and direct-sales focused companies by selling them sales outcomes, rather than views, as with a normal media ... in the online and digital sectors Edwards also worked on the commercial side of Trinity Mirror and VNU Business ...
Revolution: March 2012 features list
06 Feb 2012 | by Kim Benjamin
. One of the first campaigns is expected to be online activity to promote responsible drinking ... of the Brands: affiliate marketing The economic environment has radically changed consumer shopping habits ... their online research and decision-making process. Affiliate programmes within the fashion sector ...
Sector analysis: Digital recruitment remains media's top priority
14 Nov 2011 | by Joe Lepper
, with the 'digital native' effect driving this. They have lived and breathed online media for years prior to entering ... this "void in leadership" in online media planning, says Evans, who adds: "By definition, we need ...
Think BR: It takes two to tango
25 Oct 2011 | by Guy Phillipson
The UK leads the world in online advertising but the marketplace and the technology behind...to present at their industry conference, and explain how the UK became the most successful online advertising ... dancing and fillet steak, their advertisers spend a mere 5% online. Still, 1000 delegates packed ... access to brand campaign data. A brief look at the latest IAB/PwC stats tell, half the story: Online ...
My Media Week: Ben Wood
11 Oct 2011 | by Hayley Pinkerfield
of the team. It's refreshing to hear from the shop floor as to what is working and what more the agency could ...
Online adspend hits £2.3bn as entertainment drives growth
05 Oct 2011 | by Sarah Shearman
Online advertising enjoyed double-digit year-on-year growth in the first half of 2011, fuelled by a...revealed that UK brands had boosted their online spending by 13.5% on a like-for-like basis in the first ... is the driving force behind the 244m year-on-year increase in online ad expenditure. "What is truly exciting ... entertainment channel, with social media and video being both hugely influential." "Online ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
