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SXSW: Five hot topics at SXSW Interactive

is a 'head feed'. This is my first time attending, but I've always followed it online. It's my Cannes ...

2012 CES offers a glimpse into the future for brands

Entertainment, a 90-minute series set to broadcast online in 20 segments. It will be the first original scripted ... in online content in 2012. What is your content plan? Mobile In the US, it's about next ...

Sector analysis: Digital recruitment remains media's top priority

, with the 'digital native' effect driving this. They have lived and breathed online media for years prior to entering ... this "void in leadership" in online media planning, says Evans, who adds: "By definition, we need ...

Think BR: It takes two to tango

The UK leads the world in online advertising but the marketplace and the technology behind...to present at their industry conference, and explain how the UK became the most successful online advertising ... dancing and fillet steak, their advertisers spend a mere 5% online. Still, 1000 delegates packed ... access to brand campaign data. A brief look at the latest IAB/PwC stats tell, half the story: Online ...

How creativity takes centre stage at Google

the public can keep their data safe online. Products such as Google's new phone, expected to be called Nexus ... circuit, recently said that he could imagine a future of eye-tracking targeted ads online, where relevant ...

My Media Week: Ben Wood

of the team. It's refreshing to hear from the shop floor as to what is working and what more the agency could ...

Online adspend hits £2.3bn as entertainment drives growth

Online advertising enjoyed double-digit year-on-year growth in the first half of 2011, fuelled by a...revealed that UK brands had boosted their online spending by 13.5% on a like-for-like basis in the first ... is the driving force behind the 244m year-on-year increase in online ad expenditure. "What is truly exciting ... entertainment channel, with social media and video being both hugely influential." "Online ...

FACT: Multi-channel customers are more profitable!

sources. Online shoppers visit an average of two to three sites while researching a purchase online, while financial services customers interact with online and call centre channels. It s therefore vital ... channels, provide the highest ROI (e.g. in-store, mobile, online, social media or call centre). You also ...

AOL's Kate Burns joins Addictive as non-exec

International. Burns said: "I was attracted to Addictive Interactive because social shopping and loyalty ... Intermedia, said: "Kate brings an unparalleled wealth of online expertise to Addictive Interactive. She has ...

John Lewis beats M&S as UK's best high-street website

of the top 20 was Monsoon/Accessorize, which scored 59. Webcredible s 2010 Online Usability Report ...

 

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Mobile

Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.