Think BR: Advertising for the second-screen
22 May 2012 | by Andrew Fisher
it s watching an online video or reading the news, this activity is increasingly occurring on mobile devices ...
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Tesco pushes virtual clothes in small London stores
25 May 2012 | by Matthew Chapman
Tesco has partnered augmented reality platform Aurasma to bring virtual window shopping to its...then tap to purchase the item on display. Emily Shamma, Tesco clothing online director, said: "Our ...
Ladbrokes bolsters eCRM to cope with diversifying platforms
16 May 2012 | by Matthew Chapman
with the complexity caused by the increasing range of online platforms through which customers interact with it....platforms. Collins said: "If a customer plays a game online it is about recognising that and offering ...
Nike marketing boss attacks 'institutionally analogue' businesses
14 May 2012 | by Nicola Clark
about Borders, which let Amazon handle its online sales, is one of the most telling examples of 'when ...
FindaProperty and Halifax launch home finder app
08 May 2012 | by Matthew Chapman
Halifax has partnered with FindaProperty.com to launch a "one-stop shop" app for UK house hunters
Olympic organisers must prepare for huge demand on mobile network, says eBay
03 May 2012 | by Matthew Chapman
The online retailer is concerned a lack of preparation could result in online retailers missing out on the shopping boom that is expected as a result of the influx of visitors. Angus McCarey, UK ... in the platform as they seek to reach the growing number of consumers using mobiles for shopping. Figures from ...
Think BR: It pays to mobilise your business
22 Mar 2012 | by Ian Carrington
better connect with their mobile customers and it is by using online resources like this that businesses ...
Mobile adspend soars 157% as FMCG and retail brands follow consumers
20 Mar 2012 | by Sarah Shearman
as they move to reach the growing number of consumers using mobile devices to interact online, according...have bought a product or service via their device, while 38% of respondents to its Mobile Online ... , because it was seeing strong growth. Online adspend figures are out in the next few weeks ...
SXSW: Five hot topics at SXSW Interactive
13 Mar 2012 | by Sarah Shearman
is a 'head feed'. This is my first time attending, but I've always followed it online. It's my Cannes ...
Morrisons to launch first supermarket magazine iPad app
09 Mar 2012 | by Matthew Chapman
Online grocer Ocado already has an iPad app for its magazine, which is more focused on lifestyle ... Faulkner. The recipe cards also include a feature that allows users to create a shopping list and draw ... have shopped in vibrant markets, not soulless sheds." Follow Matthew Chapman at @mattchapmanUK ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
