Corona Extra embarks on heavyweight outdoor and digital drive
01 Jun 2012 | by Gemma Charles
. It is part of a heavyweight advertising push, which will run alongside a digital campaign, combining online ...
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Yorkie makes shift from 'not for girls' positioning with new TV ad
01 Jun 2012 | by Alex Brownsell
The brand will this weekend (4 June) roll out a TV ad, by JWT London, using the new tagline "Man Fuel for Man Stuff". The comical clip depicts men as behaving like "superheroes" when carrying out simply everyday tasks, with a character carrying his entire supermarket shop from his car to the house ...
Klipsch to sponsor Peppermint Candy on Jazz FM
01 Jun 2012 | by Maisie McCabe
to online at www.Jazzfm.com and to Jazz FM-branded events. Paul Jacobs, chief executive of Klipsch, said ...
Comic Relief 'Woolly Actors Guild' by Mother
31 May 2012
The films show woolly actors who have been ousted from some of Hollywood's most famous movies to make way for human actors. The children's TV characters Zippy, Bungle, George and Bagpuss feature in three humorous online videos, and celebrities including Ralf Little, Fern Britton and Stephen K Amos ...
Pitch Update
31 May 2012
Having invited eight agencies to go through to the chemistry stage, Coral, the Gala Coral-owned bookmaker, then asked three shops to pitch for its business. This has been whittled down further with just M C Saatchi and DLKW Lowe through to the final round. A result is expected in Cannes week. The AA ...
British Airways 'height cuisine' by BBH New York
30 May 2012
Bartle Bogle Hegarty New York has created print and online work building on the British Airways "To...The print ads will run in The New York Times and in target lifestyle, food and business magazines. Digital ads will feature online across US news and lifestyle publications as well as on Hulu. ...
Watchdog busts SuperCasino ad for glamorising gambling
30 May 2012 | by Loulla-Mae Eleftheriou-Smith
SuperCasino, the online betting service, has been forced by the Advertising Standards Authority
Phones4U horror spot tops 2011's most complained about ads
30 May 2012 | by Arif Durrani and Ben Hall
2011 to include advertisers claims online. Chris Smith, chairman of the ASA, said: "The online ...
Bauer's Heat to produce 'dual viewing' shows for Channel 4
29 May 2012 | by Maisie McCabe
hosting special online shows for viewers tuning in to Channel 4 shows, including 'Hollyoaks', on TV....For the interactive shows, which will be produced by Channel 4 and Bauer Media's joint venture Box TV, Cave and T4 presenter Will Best will be joined in a London living room by celebrities, including some from the main show. The online programmes will take over E4.com and Heatworld.com while the TV ...
Burberry boosts digital approach with interactive campaign
29 May 2012 | by Nicola Clark
online and in-store ahead of traditional drop dates.
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
