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and is also being adopted by brands for initiative including virtual window shopping. Tesco is running virtual window shopping in three of its central London stores to sell F F clothes, which have ...
Online privacy compliance company Evidon and ad verification company DoubleVerify have linked up...The partnership means clients can take advantage of DoubleVerify's measurement technology and Evidon s InForm platform for privacy notices in ads as a fully integrated single-tag solution. DoubleVerify is to transfer all existing online behavioural advertising compliance relationships to Evidon ...
offering. The network was assembled by asking The Economist readers what other online publications ... and online brand-building ads. He said: "We also felt there was a lack of transparency in the market ...
shopping online. I skip Powerplate and head home. While putting my two year-old daughter to sleep, I get ...
The online retailer is concerned a lack of preparation could result in online retailers missing out on the shopping boom that is expected as a result of the influx of visitors. Angus McCarey, UK ... in the platform as they seek to reach the growing number of consumers using mobiles for shopping. Figures from ...
Shop Direct aligning its print catalogue and burgeoning online business by integrating augmented...content across its entire brand portfolio. Gareth Jones, group retail director at Shop Direct, said ...
will be able to browse the internet while on tube platforms but will not be able to use go online when ...
Online grocer Ocado already has an iPad app for its magazine, which is more focused on lifestyle ... Faulkner. The recipe cards also include a feature that allows users to create a shopping list and draw ... have shopped in vibrant markets, not soulless sheds." Follow Matthew Chapman at @mattchapmanUK ...
Specsavers is rolling out an online game to increase the "reach and shelf-life" of its "sauna" TV...Specsavers' "angry chef" online game will be accompanied by an MSN homepage takeover on 12 March. It will subsequently be available to play via Specsavers' Facebook page. The game, created by the brand's in-house advertising department Specsavers Creative, features a man who mistakes a kitchen for a sauna and is chased ...
Apple's cryptic invitation telling recipients, "we have something you really have to see. And touch", has had the desired effect, with Experian Hitwise saying that last week, a staggering one in every 2,000 searches online were iPad 3-related. Further speculation claims Apple's next ...
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
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