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Tesco pushes virtual clothes in small London stores

Tesco has partnered augmented reality platform Aurasma to bring virtual window shopping to its...then tap to purchase the item on display. Emily Shamma, Tesco clothing online director, said: "Our ...

Shopping for brands

is used as the glue that connects offline to online. Retailers such as Diesel have used it effectively ... . This might launch a companion shopping app with free Wi-Fi or it could be a mechanism for brands to deliver ... offers and promote products during the weekly shop is a definite win. Gamification All consumers ...

One customer's journey

suggestions on where to eat, shop and what to see. My journey is just one example, but thousands ...

A Continuous Conversation

other online disciplines - in terms of budget, strategy and creative - will struggle to achieve ...

FindaProperty and Halifax launch home finder app

Halifax has partnered with FindaProperty.com to launch a "one-stop shop" app for UK house hunters

Olympic organisers must prepare for huge demand on mobile network, says eBay

The online retailer is concerned a lack of preparation could result in online retailers missing out on the shopping boom that is expected as a result of the influx of visitors. Angus McCarey, UK ... in the platform as they seek to reach the growing number of consumers using mobiles for shopping. Figures from ...

O2 takes aim at PayPal with mobile payments service

users to make simple payments and shop using their mobile device, putting itself in competition...users to search for an item online and to compare its price from more than 100 participating retailers ...

Mobile adspend soars 157% as FMCG and retail brands follow consumers

as they move to reach the growing number of consumers using mobile devices to interact online, according...have bought a product or service via their device, while 38% of respondents to its Mobile Online ... , because it was seeing strong growth. Online adspend figures are out in the next few weeks ...

Asos joins growing 'Click and Collect' service

Online fashion retailer Asos has partnered with Collect+ to launch a "Click and Collect" service...their parcel from their chosen local shop, where their item will be delivered. Those who order through Click ... Collect+ shop to receive a refund. Courier service Collect+ runs a free next-day Click and Collect service for Littlewoods-owned online retailer Very. Customers can pick up their orders in participating ...

Morrisons to launch first supermarket magazine iPad app

Online grocer Ocado already has an iPad app for its magazine, which is more focused on lifestyle ... Faulkner. The recipe cards also include a feature that allows users to create a shopping list and draw ... have shopped in vibrant markets, not soulless sheds." Follow Matthew Chapman at @mattchapmanUK ...

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Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.