My Media Week: Ellie Edwards
16 May 2012 | by Mike Fletcher
shopping online. I skip Powerplate and head home. While putting my two year-old daughter to sleep, I get ...
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Microsoft prepares MSN UK 'Best of now' campaign
22 May 2012 | by Sarah Shearman
users current-affairs knowledge. Pete Clifton, MSN executive producer and a former BBC online editor ...
Think BR: Weird web culture is bigger than cheap LOLs
16 May 2012 | by Kate Miltner
with audiences. As Lindsay Weber of Buzzfeed noted, the Old Spice campaign took off online the way it did ... audience by using the vernacular and style of online meme culture, instead of forcing a parade of meme ...
McDonald's launches content portal in latest phase of UK 'McMakeover'
15 May 2012 | by John Reynolds
, we ve worked hard to open up our business, both online and offline. However, there are still lots ...
Nike marketing boss attacks 'institutionally analogue' businesses
14 May 2012 | by Nicola Clark
about Borders, which let Amazon handle its online sales, is one of the most telling examples of 'when ...
Campaign Viral Chart: P&G holds strong as Thinkbox debuts
11 May 2012 | by Ben Hall
actor Ashton Kutcher plays a host of characters recording online dating videos, has entered the chart ...
Campaign Viral Chart: Roller skates beat drugs in new viral hit
04 May 2012 | by Ben Hall
The ad, for a roller-skating rink in Nevada, was produced by Rhett Link, a duo known for their humorous web videos and outrageous online commercials. It has been viewed just under half a million times and has inspired 49 blog posts since it was launched last week. P G's global Olympics ad ...
My YouTube ad of the week: Martin Bailie, Glue Isobar
19 Apr 2012
. But the take-up online has been consistent - reaching 300,000 views in less than a month. It's solid ...
Peugeot targets younger drivers with YouTube push
16 Apr 2012 | by Alex Brownsell
Peugeot is looking to promote its new 208 model to younger drivers with an online campaign...will support it further with a roadshow taking in seven UK shopping centres, including Bristol s Cabot Circus ...
Barclays uses 'angry boy' viral to push Pingit app
13 Apr 2012 | by Alex Brownsell
online video called 'The Boy', hosted on Barclay's Pingit Facebook page , features a menacing child ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
