Heineken unveils London Olympic venue
17 Apr 2012 | by Gemma Charles
as screening the opening and closing ceremonies for the Games. There will also be shops on site selling ...
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Weight Watchers makes high-street debut with branded store
25 Apr 2012 | by Kate Lloyd
the UK if the Reading pilot proves a success. The first shop opens after the brand redesigned ...
Peugeot targets younger drivers with YouTube push
16 Apr 2012 | by Alex Brownsell
Peugeot is looking to promote its new 208 model to younger drivers with an online campaign...will support it further with a roadshow taking in seven UK shopping centres, including Bristol s Cabot Circus ...
Out-of-town retailers and betting brands escape Portas clampdown
30 Mar 2012 | by Matthew Chapman
off" for all new out-of-town developments. Proposals to place betting shops in a separate "use class", which would have made it easier for local planning authorities to block betting shop ... -street innovation fund, backed by 10m of taxpayers' money, focused on bringing empty shops back into use. Other ...
Karen Millen launches worldwide brand experience initiative
23 Mar 2012 | by Matthew Chapman
an "omni-channel" experience, ranging from the in-store experience to online engagement. The retailer ...
Tesco embarks on hiring spree to boost customer service
05 Mar 2012 | by Matthew Chapman
of existing stores is designed to improve space and layout to improve the overall shopping experience ... determination to deliver the best shopping experience for our customers, bar none." The news marks the first ...
Think BR: The fear of missing out
23 Feb 2012 | by Dom Robertson
to share their experiences online more than ever. Facebook now commands more than 800 million registered ... accounts with over 250 million tweets logged daily. This fanatical drive to publish our lives online ... for consumers to interact with or contribute to it. By building engaged online communities around your event ...
Harvey Nichols to debut small format store
17 Jan 2012 | by Matthew Chapman
shopping complex amid an increasingly hostile retail environment....with a new store format in Liverpool One, having opened a food market pop-up shop in September ...
Experiential Agency of the Year: TRO
13 Dec 2011 | by Loulla-Mae Eleftheriou-Smith
, which covered key shopping areas in cities including London, Manchester and Newcastle, and gave women ... online views of the unveiling. The footage showed the car being constructed. Also shortlisted were ...
Coca-Cola brings back Designated Driver activity
08 Dec 2011 | by Loulla-Mae Eleftheriou-Smith
through an online "pub finder" tool on www.coca-cola.co.uk and www.cokezone.co.uk , as well as a ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
