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'Passion points' key to CSR push, says Britvic marketing director

combined portfolio, from Pepsi and 7UP to J20 , drives consumers to an online forum, www ...

Drinks brands set to unite on recycling

in the UK, France and Germany. It included online surveys and focus groups of consumers who typically drank ...

Climate Week signs up key sponsors for event

the Climate Week logo in their own marketing. During the week itself, an online environmental 'challenge ...

Profile: Michael Bates, marketing director, Morrisons

in which it has failed to make an impact, however, is online grocery shopping, which is currently dominated by Tesco, Asda and Sainsbury's. Bates acknowledges the online challenge. 'We don't currently have ... Morrisons stood for,' he says. 'We were seen as just a pie shop. There was some negative press around ...

Coca-Cola links with Recyclebank for voucher scheme

and offers at more than 100 shops, leisure centres, businesses, attractions and caf s ...

 

Additional Information

Campaign Jobs



Mobile

Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.