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million mums registered online. "This rich data allows us to target specific groups with relevant ...
Magazine publisher IPC Media has launched IPC Play, which will create and produce bespoke online...million people visited online gaming websites last month, which equates to 40% of the online population ... so a valuable one-stop-shop for paid, owned or earned media strategies." A dedicated microsite ...
the account after a competitive pitch and will handle both the print and online version of the magazine ...
-heavy examples of brand vehicles: This Magazine for the online retailer Ocado is about time well spent, not grocery shopping. Live for IKEA Family is about home inspiration, not furniture. Completely London ... marketing? It is one in which clients invest with agencies in a complementary set of print and online ...
: Magazine, Online, iPad Today Tomorrow magazine has become a key part of Toyota's re ... versions of TodayTomorrow in online (magazine.toyota.co.uk), mobile and iPad versions. As a result ... beyond the marque's traditional constituency of customers. The digital format contains valuable online ...
-friendly environment encouraging new shoppers into store and online with a value proposition. The app is available ... that we will continue to inspire shoppers to purchase in-store, as well as online.' From Marketing ...
-rich experience that led to a feature-based online magazine. Open-rates increased from 5% to 32% just by changing ...
. As the programme will no doubt be rolled out across online magazines, mobile apps, tablet apps and social ...
The winning shop has turned around its fortunes in the three years since an especially tough 2008...'s content, was highly effective; an insert in Easy Living drove a 56% increase in online customers, while the full customer magazine delivered a 33% uplift in mail-order and online sales. The judges also ... spend an average of 167.73 a shop, 72.91 more than non-readers. BEST OF THE REST COMMENDED ...
According to Spencer, all of these factors were key in the success of the Boots Parenting Club which boasts some 900,000 members and communicates with its audience via a multi-channel programme of print, online and email content. Not only does this ensure consistent messaging across different ...
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
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