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Unilever partners with News Corp and Viacom for digital content

with consumers online.

DMGT digital revenues to offset print revenues "within five years"

, as media consumption habits change. The Mail Online is the market-leading national newspapers website and continues to perform strongly. According to the ABC, Mail Online attracted 90,309,252 unique browsers ... , along with Prime Location and Mail Online, are set to boost Associated consumer digital operations ...

Absolute Radio secures Euro 2012 commentary

on its FM signal in London and the South-East and its national AM signal, as well as on DAB, online ... radio and online at TalkSport.co.uk, from the first game on Friday 8 June until the final on Sunday 1 ... an online video to promote its coverage featuring Wright reciting Rudyard Kipling poem 'If ...

EdenCancan look to expand market for Duchamp

The move follows project work by the agency for the brand earlier this month around the promotion of a pop-up shop in Regent Street. It also follows the recent appointment to the fashion brand of design director Gianni Colarossi and previous work with Exposure. As part of its retainer brief ...

William Hill offers free £5 bets on kids' call-ups

William Hill, which is the official betting partner of the FA, will hand out 200,000 bet certificates worth 5 and at odds of 1,000-1 to parents as it seeks to take advantage of the hype ahead of Euro 2012. To qualify for the free bet, customers have to place a 10 football bet in-shop or online ...

Think BR: Consumers are ready for an open dialogue about online advertising and privacy

Consumers are ready for an open dialogue about online advertising and privacy, writes Carl White...consumer s understanding of the mechanics of online privacy and advertising. The most striking is that the majority of people understand the value exchange between online advertising and the content it helps pay ... . People also want more information about advertising online, because, to-date we have not done a good ...

Consumers and their mobile devices

. The purchasing process The research also found that smartphone owners use their devices for shopping less ... other groups. Sixty nine percent of tablet owners had shopped via their device in the last 30 days, with more than a fifth of tablet users claiming to shop less in bricks and mortar stores since purchasing ...

Think BR: Launching Newsworks

market, the titles are now operating across a range of different media platforms - online, mobile ... audience - print and online - has actually increased. It has grown by nearly two million people over ... , time spent reading online newsbrand content has gone up more than one third. So we have got our work ...

Absolute Radio nets Currys and PC World football deal

. Activity will include several online and social media competitions, with consumers encouraged to share ...

West Brom replaces Bodog with Zoopla

Premier League club West Bromwich Albion has signed online property company Zoopla as its new shirt...The deal with Bodog was initially for two-years but included an option to end the deal after 12 months. The deal with Zoopla.co.uk, an online property brand begins on June 1 and will run at least ... with online property search and research." There have been reports of financial problems at Bodog in the US. ...

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Mobile

Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.