From 1930s 'Brand Man' to today: the evolution of the brand manager
25 May 2012 | by Alan Mitchell
. When much of the brand's value is delivered online or by frontline staff, it is simply not possible ...
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Aurasma head Martina King departs amid HP turmoil
25 May 2012 | by Matthew Chapman
and is also being adopted by brands for initiative including virtual window shopping. Tesco is running virtual window shopping in three of its central London stores to sell F F clothes, which have ...
Nike marketing boss attacks 'institutionally analogue' businesses
14 May 2012 | by Nicola Clark
about Borders, which let Amazon handle its online sales, is one of the most telling examples of 'when ...
Third of top 50 websites automatically share user data with third parties
18 Apr 2012 | by Daniel Farey-Jones
automatically shares user data with third parties for commercial purposes, according to research by an online...while the remainder were operated by the website owner. The company claimed "most online privacy ...
Engine Group does 'pop art' cover for this week's Marketing
20 Mar 2012 | by Noelle McElhatton
been putting economy brands in their shopping trolleys, as their wallets have got thinner. 'Yet ...
SAS moves into real-time bidding arena
23 Feb 2012 | by Daniel Farey-Jones
to provide ad inventory optimisation to online publishers.
Social Brands: How to be social
16 Feb 2012 | by John Owens
across the world. Those who contributed their pictures were then able to see their moments of fame online ... of performance must be tied to reach, in terms of the size of your audience and their engagement online ... situation where the firm accidentally disclosed customers' phone numbers online last month. He cited ...
Rooster called in to promote daily deals market conference
09 Feb 2012 | by John Owens
Daily Deals Summit Europe has picked Rooster PR for a groundbreaking discount-shopping daily deals
TBG Digital, AKQA and Adam & Eve lead Revolution Awards 2012 nominations
02 Feb 2012 | by Staff
eBay UK, eBay Advertising, BMW, online retail media campaign DNA, behind the hit Microsoft ... to consumers Mediaedge CIA, kicking the shopping habit Saint@RKCR/Y R, TSB me FMCG ... shopping Best use of data visualisation MadeByPi LLP, Battlefront III crowd data ...
'Super Reed' entry wins Reed.co.uk ad contest
16 Jan 2012 | by Daniel Farey-Jones
online for the winner, prompted by a pre-roll digital video ad and social media push. The winners were ... and Contagious Content. Reed is also using digital agency Steel to create online assets and manage social ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
