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Microsoft's £2m account

The computing giant previously used The Red Consultancy for its online business in the region, but this is being subsumed into a wider consumer and online division. This process represents the latest in a ... of international PR Oliver Roll. 'With a new consumer and online division it seemed a good time to look for a new ...

Taylor Herring handles launch of Dot Mobile

Dot Mobile. The service, which runs on the Vodafone network and will be sold online and on university

CIPR Excellence Awards 2005: 'Survival' competition drives new Phone Book - Consumer Relations

Campaign: The Phone Book Client: BT PR team: Band Brown Communications Timescale: April-September 2004 Budget band: £100,000 to £1,000,000 The popularity of online search engines ... promotion, where contestants spent one week in a Perspex box in major shopping centres. Their only means ...

Carphone Warehouse in surge after store pledge

survey by The Grocer. It also upped the ante in the CD price war by slashing the online price ...

Campaign: Midnight lifts sales for Korean phone maker - Consumer PR

, Woman-UK, More online and Cosmogirl! online - were targeted to direct potential customers ...

Campaign: Mall roadshow boosts BT's The Phone Book - Consumer PR

in an environment that would be popular with this audience - shopping centres. The campaign formed partnerships ...

Campaign: Telewest Business in home working stunt - B2B PR

an online diary in the process, blogging their thoughts and experiences three times a day. The aim ... , and nationally to Times Online and Reuters Business Television while the experiment was taking place on 15 and 16 ... included a live feed on Times Online, as well as coverage in four regional newspapers, including ...

Campaign: T-Mobile maximises Euro 2004 investment - Sponsorship Exploitation

of the Day each wrote four-page features, and coverage appeared in many national titles. BBC News Online ...

Media Analysis: Mobile mags aim for higher quality

) through its Megastores and V Festivals. Orange has its own shops, but you go in them to buy phones ...

Youth Marketing: Mobile mania

, youngsters appreciate operators' one-stop shop approach to products, their techno guidance and flexible ...

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Mobile

Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.