Durex lube online ad gives complaints the slip
23 May 2012 | by Sarah Shearman
An online video ad for Durex, the Reckitt Benckiser-owned condom brand, has been cleared
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Unilever partners with News Corp and Viacom for digital content
28 May 2012 | by Loulla-Mae Eleftheriou-Smith
with consumers online.
Unilever's Paul Polman on why 'advertising' means nothing to him, plus his vision for magic, not metrics
10 May 2012 | by Rachel Barnes
to be on digital. For example, the bulk of Axe's marketing budget happens to be online globally, and that's a good ...
ITV signs up Bloo to sponsor 60-Minute Makeover
23 Mar 2012 | by Maisie McCabe
the chance to win a prize of fresh flowers for a year and will promote the competition through online banner ...
Brand barometer: Nappies, which one is most prominent online?
23 Mar 2012 | by Gemma Charles
/ phrases with each other using online tools (e.g. Google Adwords). For this research, the audience ... . Identification of key online websites, groups, accounts and conversations: Identified key word search strings ... ) to find the key online locations of the audience. The identified locations are validated against a ...
P&G Marc Pritchard: The full WACL speech
22 Mar 2012 | by Rachel Barnes
store, to an approach of "anywhere, anytime" shopping. At the centre of this vision is one area ...
P&G marketing chief admits it needs to fundamentally shift how it operates
14 Mar 2012 | by Loulla-Mae Eleftheriou-Smith
" by the widespread adoption of mobile devices and have turned shopping into a digitally enhanced experience ... this will see the company focus on "anywhere, anytime shopping". His speech comes weeks after P G's chief ...
Brands must meet the retail challenge
29 Feb 2012 | by Lynsey Barber
also show consumers are researching offline for online purchases when grocery shopping, in the same way ... consumer divide. Negotiating online and offline platforms also presents increasing challenges of course ... customers this emotional, tactile experience in an online environment. 'A pure pricing strategy ...
RB takes to Facebook to sell Cillit Bang extension
09 Feb 2012 | by Loulla-Mae Eleftheriou-Smith
, and some fun interaction" for consumers. The Cillit Bang Facebook page and shop, http ...
Andrex poised for £3m relaunch of moist wipes brand
06 Dec 2011 | by Loulla-Mae Eleftheriou-Smith
-minute versions created for consumers to access online. Jon White, European bath tissue director at Kimberly ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
