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Healthcare shop Clew Communications has been appointed without a pitch. The reputation of HRT was badly damaged in 2002 when researchers linked products with an increased risk of breast cancer, heart attacks and strokes. The number of HRT prescriptions written out subsequently dropped from just over six ...
The research, commissioned by online medical resource OnMedica, found that only 27 per cent ... the mistrust, doctors still prefer to receive product information online. Among the 500 doctors polled, 79 per ... interactions between sales reps and doctors online.' ...
Healthcare PR shop Spink is charged with raising the profile of Phillips' Milk of Magnesia Liquid, Original Andrews Salts and Zantac 75 Relief. It will also be handling consumer PR for ear infection treatment EarCalm. Agency director Jo Spink said the 12-month media relations programme was aimed ...
@haynet.com or air your views with our online comment function: www.prweek.com/uk. ...
NEW JERSEY: Merck, the US drugs giant at the centre of one of the largest drug crises of recent times, is seeking an agency to boost its corporate reputation.
. General advice on how to avoid travel sickness should also have been posted online. Overall ...
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
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