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Campaigns: Beauty - Ding dong - 'Avon lady' calls

and evaluation A total of 76 pieces of coverage were generated in national, regional, broadcast, online ...

Impulse updates image for fragrance launch - Consumer PR

-shirts. The shirts were auctioned online at www.impulsegoddess.com to raise money for the Teenage Cancer Trust ...

Media Analysis: Teen titles vital to cosmetics firms

do a model competition with Rimmel: we go round shopping centres with make-up demonstrations ...

ANALYSIS: Haircare brands vie for attention with use of PR

manufacturers are becoming increasingly desperate to stand out on shop shelves and in the minds of journalists ...

CAMPAIGNS: BDA secures supporters in fluoride vote - Lobbying

and the Daily Mirror. BBC and ITN - both nationally and locally - covered the story, as did Sky News, BBC online ...

MEDIA BRIEFS: John Bird and Gordon Roddick launch children's website

WEBSITE: John Bird, founder of The Big Issue, and Gordon Roddick of The Body Shop, are launching a website for children on 26 September. The site, youngABCtales. com, is aimed at storytellers aged six to 15-years-old. Bird launched ABCtales.com, aimed at adults, last year. ...

INTERNATIONAL: Revamped Body Shop appoints Ruder Finn

SAN FRANCISCO: Ruder Finn has been retained by The Body Shop to promote the company's store ... medicine. Now The Body Shop is rolling out its updated look, and has enlisted the agency to handle ... 1988. It was just a tired look for us,' said Chad Little, The Body Shop media relations manager ...

CAMPAIGNS: Weekly Web Watch - Persil senses time to bill its caring image

aims to extend the concept of the brand's skin-care qualities into an on-line magazine aimed at women ...

Van Akkerveeken to head The Body Shop PR

The Body Shop International has recruited Pleun Van Akkerveeken as head of global public relations....The Body Shop International has recruited Pleun Van Akkerveeken as head of global public ... Shop president Susan Falk, who said: I feel that her international exposure and focus on fashion brands makes her ideally suited to The Body Shop. With a global PR team of three senior PR ...

MEDIA: Women’s title is first for Dennis

named Project Denise, will be focused on home shopping, featuring products available either by phone, catalogue or on-line. The magazine will combine everything that women expect from the existing ... the next 12 months. Publisher Susan O Hare said the home shopping market is expected to be worth ...

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Mobile

Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.