Unilever partners with News Corp and Viacom for digital content
28 May 2012 | by Loulla-Mae Eleftheriou-Smith
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Brand barometer: High-street beauty brands, which one is most prominent online?
01 Jun 2012 | by Gemma Charles
/ phrases with each other using online tools (e.g. Google Adwords). For this research, the audience ... . Identification of key online websites, groups, accounts and conversations: Identified key word search strings ... ) to find the key online locations of the audience. The identified locations are validated against a ...
King of Shaves takes on Gillette with online subscription offer
02 May 2012 | by Loulla-Mae Eleftheriou-Smith
Consumers who subscribe online to the 'King of Shave Sub' will receive an Azor 4 razor handle and three cartridges. Each month, consumers will receive three replacement cartridges in the post, plus additional loyalty benefits such as discounts on the brand's other grooming products. Consumers ...
Unilever campaign celebrates feet, the 'unsung heroes'
30 Apr 2012 | by Maisie McCabe
for Unilever s Axe/Lynx brand earlier this year and the shop responsible for the Lynx Effect work ...
L'Oréal hires former BK marketer Power
17 Apr 2012 | by John Reynolds
an online account to access free samples, reviews, advice and money-off vouchers for its products. Brand ...
The Body Shop signs up Lily Cole as global brand ambassador
23 Mar 2012 | by Loulla-Mae Eleftheriou-Smith
The Body Shop, the L'Oréal-owned brand, has named supermodel Lily Cole as its global brand...The 'Beauty with Heart' strategy aims to push the Body Shop s message that "beauty is more than skin deep", which will be communicated to consumers through the brand's new Pulse Boutique shops ... stores rolling out globally, the first of which will open in Hungary in April this year. The Body Shop ...
Revlon's Julia Goldin on her new storytelling strategy, going back to basics and marketers as business leader
23 Mar 2012 | by Rachel Barnes
code and get a map of all the shops. You would see special offers relevant to you and special menus ... . - To create 'authentic' communities online that women want to be a part of. PERSONAL FILE Lives: New ...
Kleenex to run 'wipe away' campaign for beauty line
19 Mar 2012 | by Loulla-Mae Eleftheriou-Smith
a boss at work "dad", to slipping over in public or talking to a mannequin in a shop window instead ...
P&G marketing chief admits it needs to fundamentally shift how it operates
14 Mar 2012 | by Loulla-Mae Eleftheriou-Smith
" by the widespread adoption of mobile devices and have turned shopping into a digitally enhanced experience ... this will see the company focus on "anywhere, anytime shopping". His speech comes weeks after P G's chief ...
Boots 17 'peep show' by Mother
12 Mar 2012
Who s Checking Out Who , by Beca, was one of the standout tracks, and so Boots created an online music video for it. ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
