Reckitt Benckiser sexes up the kitchen cabinet
10 Nov 2011 | by John Tylee
well to TV and online promotion because of the natural affinity of its young core market, as shown ...
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P&G marketing chief admits it needs to fundamentally shift how it operates
14 Mar 2012 | by Loulla-Mae Eleftheriou-Smith
" by the widespread adoption of mobile devices and have turned shopping into a digitally enhanced experience ... this will see the company focus on "anywhere, anytime shopping". His speech comes weeks after P G's chief ...
Boots sticks with comedy Christmas strategy
03 Nov 2011 | by Matthew Chapman
of women, who carry out laborious tasks including secretive shopping missions and marathon wrapping ...
Agencies line up for £7m Superdrug media
29 Sep 2011 | by Katherine Levy
and buying business for The Perfume Shop. The review also covers local high-street pharmacy stores ...
Driving value from promotions
30 Jun 2011 | by Rod Street
. Now, in the average grocery shop, people are buying discounted product more often than they buy ... discerning shoppers who will select across their repertoire in response to the available deals, or shop ... sensitivity has doubled since 2008. It is clear that shoppers are starting to bring their online price ...
Private View: Mick Mahoney and William Woodhams
24 Jun 2011
it by phone or online and have it delivered, go to Sky Box Office, Sky Anytime, BT on-demand, 4oD, BBC iPlayer ... into a DIY shed sets me off. But, apparently, according to the latest online films from B Q, DIY doesn ... good ... and, well, you know the rest. A charming online film depicting the provenance of Pilsner ...
Pro Plus 'stay alert' by JWT London
07 Jun 2011
The activity spans student campuses and comprises of outdoor, ambient and online advertising. The campaign has been developed to remind students that Pro Plus can help them to stay alert, and thus revise for longer. It shows students in a number of revision situations, where they ve fallen victims to student ...
ASA flexes muscles with first brand website ruling
27 Apr 2011 | by Gemma Charles
The Advertising Standards Authority has deployed its new online regulatory powers for the first...sites and in other non-paid-for space online under their control, such as branded Facebook and Twitter ...
JWT and McCann share Viagra ad business
07 Apr 2011 | by Sara Kimberley
in November 2007, and has since been responsible for print, press and online activity for the brand. Pfizer ...
Superdrug hunts shop for reward scheme launch
25 Jan 2011 | by Daniel Farey-Jones
the best everyday accessible beauty on the high street and online, and doing it in an unmistakably ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
