When social media turns bad: dealing with negative comments
26 Apr 2012 | by David Benady
campaign coming out should have their community team briefed and ready for the online reaction. Every ...
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Brand barometer: Car insurers, which one is most prominent online?
18 May 2012 | by Gemma Charles
/ phrases with each other using online tools (e.g. Google Adwords). For this research, the audience ... . Identification of key online websites, groups, accounts and conversations: Identified key word search strings ... ) to find the key online locations of the audience. The identified locations are validated against a ...
Agencies line up for LV= digital account
26 Apr 2012 | by Maisie McCabe
The appointed agency will be responsible for all of LV= s digital marketing services, including e-mail marketing, search engine optimisation, digital creative, social media and digital buying. LV=, which has a presence on social media sites such as Facebook, YouTube and Twitter, also has online forums where ...
Hiscox becomes first UK brand to use AdCastPlus platform
20 Apr 2012 | by Loulla-Mae Eleftheriou-Smith
, which allows online ads to stay present on the side of a web page, even when a user scrolls down....and claims it allows online publishers to double their inventory. The technology allows ads to be booked ... in the UK." The Internet Advertising Bureau (IAB) s latest report, "Building brands online", found that new larger display formats out-performed existing formats. The IAB report showed the wallpaper online ...
RSA Insurance brings in MHP Communications for PA brief
19 Apr 2012 | by Matt Cartmell
to be worth 15,000 per month. A spokesman for RSA Insurance said: We want it to be a one-stop shop. We ...
Direct Line Group seeks shop for DM task
19 Apr 2012 | by Sara Kimberley
the review would not impact on the agency's work as it will involve appointing a shop to work on new combined ...
Aviva hands consolidated digital account to Dare
03 Apr 2012 | by Sara Kimberley
will be responsible for the division's press, online and outdoor advertising, and will focus mainly on business ...
Aviva plots digital roster overhaul
01 Mar 2012 | by Sara Kimberley
will be responsible for the division s press, online and outdoor advertising, and will mainly focus on business ...
Bupa signs ad-funded deal for Wellbeing Hour on LBC 97.3
28 Feb 2012 | by Maisie McCabe
available in Greater London on 97.3 FM, LBC is also broadcast nationally on digital and online at lbc ...
Aviva signs radio deal to promote health insurance
20 Feb 2012 | by Maisie McCabe
that will resonate with the listener, and added engagement with the audience online." Smooth Radio became a ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
