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The online challenge, which targets City AM's affluent readers, allows contestants to invest a virtual pot of 100,000 across Soci t G n rale's products, including Super 10s, Covered Warrants and Turbos. Pre-promotional activity will see a campaign running across City AM's print and online ...
The aggregator is rolling out a second TV ad featuring 'everyman' brand characters, this time a character named 'Dave' who is feeling buoyed after saving 200 on his car insurance by shopping for it through Moneysupermarket.com. In the comedic TV ad, by Mother, Dave strides into the jungle ...
in the online poll, consumers can then win a holiday provided by travel company i-escape. Jo Coomber, head ...
in online games company Zynga, led a $135m investment round in Groupon in April last year. The Russian ...
Skandia has released a film online to leverage its sponsorship of the British sailing team, Skandia...Launched at this year s Cowes Week regatta, the film appears online as part of a national seeding campaign. The film captures an Olympic classes 49er race in which a Skandia Team GBR crew wins, and the footage is overlaid with graphics designed to explain the calculations behind the sailors decisions. ...
at MBA, agrees: "You need to show the power of ideas and the fascinating things you can do online. It ... one-stop shop, but agencies are all trying to do each other's jobs." To Giusti, digital's junior ... . It has also given Nike an online platform to speak to a key audience. James Temple, the executive ...
of everybody and how they are related. To date, the biggest barrier to creating this ecosystem online has been ... "like" on the sites you're visiting. You'll even be able to chat to us through that site if we're online ... for brands to create compelling social experiences. We've identified three types: marketing, shopping ...
they used on their mobile phone. Like online banners, the much-maligned 30-second "TV spot" will survive ... show to your weekly Tesco shopping basket. TV will be social. Programmes will be shared ...
agency specialisations. Print, pre-press, TV and online specialist agencies no longer apply ... . Networks already offer specialist production shops, and businesses like ours stick to what we're good at ...
and Talk Talk. Canvas will enable real-time links between online content, audience interaction and TV ... to comment on that and share their thoughts through Canvas. Online social networks have already proved ... opportunity is coming for brand experience, driven by the convergence of physical and online - Brands ...
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
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