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Yorkie makes shift from 'not for girls' positioning with new TV ad

01 Jun 2012 | by Alex Brownsell

The brand will this weekend (4 June) roll out a TV ad, by JWT London, using the new tagline "Man Fuel for Man Stuff". The comical clip depicts men as behaving like "superheroes" when carrying out simply everyday tasks, with a character carrying his entire supermarket shop from his car to the house ...

Twitter boss: UK brands 'driving ad innovation'

15 May 2012 | by Sarah Shearman

other online advertising. Wang refused to break down revenues and declined to comment on pricings ...

Wagon Wheels launches Bing map treasure hunt

08 May 2012 | by Maisie McCabe

The online game, created by Interpublic's UM London, is part of a wider campaign, 'The Truth Is In There', by VCCP and stars three teenagers who believe their mission is to expose the alien conspiracy of what is inside Wagon Wheels. Players will be asked to help Ben, one of the teenagers, to determine ...

Ex-Shine director Natalie Luke launches consumer start-up

30 Apr 2012 | by Hannah Crown

The sport, entertainment, FMCG and lifestyle shop, which comprises three people, is currently focusing on new brands, and has recently won healthy snack brand Bear. The agency has landed the brand s first ever comms campaign, part of a marketing and advertising drive that will focus on a dried fruit ...

When social media turns bad: dealing with negative comments

26 Apr 2012 | by David Benady

campaign coming out should have their community team briefed and ready for the online reaction. Every ...

Rocky Biscuits 'conquer Mt Rocky' by Mother

11 Apr 2012

s weeklies, radio advertorials, a bespoke online hub, an on-pack Alton Towers two-for-one ticket promotion, a ...

Brand Manager of the Week: Lee Willett

28 Mar 2012

is dominating your job at the moment? The question I'm always asking myself is how to convert online fame ...

Chewits calls in Cirkle PR to appeal to older audience

22 Mar 2012 | by John Owens

of places, fashions and flavours and will include social media and online promotion. There will also ...

Food and Drink: Coffee creates a stir to deliver message

22 Mar 2012 | by John Owens

: Creating an online stir with coffee Client: British Coffee Association PR team: Red Door Communications ... , as well as pregnancy and family bloggers, and online media. Campaigns included the 'Take 5 and Gain 10 ... and other online family media were targeted, with Schenker drafted in to address women's concerns around ...

Chewits internet game dodges food pressure group complaint

14 Mar 2012 | by John Reynolds

The online game was devised by creative consultancy Tayburn and attracted the attention of the Advertising Standards Authority (ASA) after a complaint by Sustain, the Alliance for Better Food and Farming. The game on the website, www.chewits.co.uk, directed an animated dinosaur called Chewie to locate all nine ...

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Mobile

Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.

 

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