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Game and Gamestation brands survive following acquisition

the largest number of gaming stores in the UK, alongside more than 10,000 games available online. Folllow ...

Tesco pushes 'home of gaming' positioning after Game collapse

The Tesco ad claims the supermarket has the largest number of gaming stores in the UK and points out it also has more than 10,000 games available online. Tesco also offers a trade-in service, which ... offer is very popular with customers, with over 10,000 games available online and almost 400 stores open ...

Tesco debuts 'Delivery Dash' Facebook game

The game , by social-media agency Yomego, primarily targets female Tesco shoppers and is based on the theme of making a Tesco delivery. Players must pack shopping baskets for their friends against the clock. It has several levels increasing in difficulty. The average player is spending 30 minutes a ...

Zynga unveils plans for a gaming platform outside of Facebook

The 'Farmville' and 'Mafia Wars' maker is launching its own online destination, which will enable people to play its games outside Facebook. The move is to broaden the appeal of its games, which are largely played on Facebook, with a view to keeping more of the revenue from the "virtual goods" it sells ...

AIS lands digital business for Vita

of Vita kicked off this month. An online film, created by Drum, stars the hip-hop act Rizzle Kicks ...

WPP's 24/7 Real Media enters RTB fray

environment that ensures their messages are targeted effectively and most likely to resonate with online users ...

Mass Effect 3 'fight for everything' by DraftFCB San Francisco

and online campaign, created by DraftFCB in San Francisco.

Understanding older women gamers

seem concerned that as a larger number of older women go online it is all too easy for them to morph ... recent research shows that women 45+ are still less likely to gamble online than the overall UK population. Fifteen percent of the UK online population say that they gamble online, while only 9 ...

IGN partners with Pearl & Dean for Mass Effect 3 campaign

Online gaming publisher IGN Entertainment and cinema sales house Pearl & Dean have tied up on a

Brothers and Sisters wins Resident Evil task

, North America, Australia and New Zealand. Capcom traditionally invests mainly in online advertising ...

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Mobile

Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.