Bet365 to sponsor French Open on ITV
24 May 2012 | by Maisie McCabe
Bet365, the online betting company, has signed a significant six-figure deal to sponsor ITV
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Bauer's Heat to produce 'dual viewing' shows for Channel 4
29 May 2012 | by Maisie McCabe
hosting special online shows for viewers tuning in to Channel 4 shows, including 'Hollyoaks', on TV....For the interactive shows, which will be produced by Channel 4 and Bauer Media's joint venture Box TV, Cave and T4 presenter Will Best will be joined in a London living room by celebrities, including some from the main show. The online programmes will take over E4.com and Heatworld.com while the TV ...
Bauer axes Q TV after nearly 12 years to make way for Heat TV
23 May 2012 | by Daniel Farey-Jones
for over ten years in print, online and on the radio. We've amused, delighted and, yes, enlightened 'the ...
Media360: Virgin Media marketing chief on David Tennant signing
23 May 2012 | by Daniel Farey-Jones
, online sponsorship, mobile and off-air licensing opportunities as well as sponsorship of 'America's Got ...
Sainsbury's rapped by ad watchdog after Asda complaint
23 May 2012 | by Matthew Chapman
, Centrals and online. Selected stores excluded" - was ambiguous and therefore misleading. While Sainsbury ... . They included an objection to the phrase "the end of shopping around" on the grounds it implied there was no value for consumers in shopping at other retailers. Asda also unsuccessfully complained ...
Sky opens creative agency talks
17 May 2012 | by Anne Cassidy
and Sisters, about the brief before formally inviting non-roster shops to pitch for the account and a place ...
Smart DRTV: harnessing a potent mix of mass market reach and data
17 May 2012 | by Alison Meredith
The combination of TV's reach and online data is a powerful proposition but there are some barriers...-existing shopping baskets - will generate trial. Additionally, response is measurable - none of our respondents ...
Center Parcs TV ad banned
16 May 2012 | by John Reynolds
In the next phase of its development, the iPlayer, the BBC's online service, needs to appeal to a mass ... In the next phase of its development, the iPlayer, the BBC's online service, needs to appeal to a mass ... In the next phase of its development, the iPlayer, the BBC's online service, needs to appeal to a mass ...
'The Exclusives' set to hit ITV2 this week
15 May 2012 | by John Reynolds
Bauer Media is covering and promoting the programme across its magazine, online and radio portfolios. It has secured LG Mobile as the sponsor of its coverage in a six-figure deal. Here is an exclusive preview of the show, which debuts on 17 May. ...
Allan blames agencies' 'negative viewpoint' for C4 ad fall
14 May 2012 | by Maisie McCabe
. There is more sponsorship revenue, online revenue that is put into deals. The way in which deals are being ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
