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Burberry boosts digital approach with interactive campaign

online and in-store ahead of traditional drop dates.

Tesco pushes virtual clothes in small London stores

Tesco has partnered augmented reality platform Aurasma to bring virtual window shopping to its...then tap to purchase the item on display. Emily Shamma, Tesco clothing online director, said: "Our ...

John Lewis partners Kuoni for first 'shop within a shop'

John Lewis is opening its first "shop within a shop" after partnering with luxury travel company...said the full-service Kuoni partnership will represent its first "shop within a shop". The Kuoni ... strong customer base in our travel insurance services, so opening travel concessions in our shops feels ... travel expert to shop or have a coffee, and choose their holiday in a relaxed and inspiring environment ...

Industry view: Does M&S's new value food range hit the spot?

design being themed around shopping list style labelling. To get the message out about the range M ... , smaller for tonight basket shops. Overall a smart move, but I suspect the in-house M S analysts ... it safe and on-trend. The use of the shopping list is rather old fashioned but is indicative ...

Trinity Leeds kicks off online hype ahead of 2013 opening

or changing their lifestyle. People are being asked to share their inspirational ideas via the shopping ... are working closely with bloggers and online forums and groups to spread the word. "The 'What Do You Want ... fashion and food." With a year to go before its opening, the shopping complex already has 60% of units ...

McArthurGlen calls UK planning review

to encapsulate anticipation, temptation, desire and joy, which the brand believes are associated with shopping ... falling in love with designer items, using a theme of "guilt-free shopping". ...

Ogilvy & Mather captures TK Maxx digital advertising

all TK Maxx's digital activity, encompassing online, social media and mobile work. O M has been ... fashion show Frock Me . The retailer also began engaging with mums online for the first time ... account. The agency won the online business in 2009 from the incumbent, Arena Media. TK Maxx's most ...

Wonderbra to sell direct for first time with online store

transactional in order to meet the demand of its target consumers, which the brand claims are heavy online users ... users to locate products on their local high-street or through online retailers. Follow Matthew ...

M&S to revamp stores with £500m investment

" sales on its withdrawal from the technology sector. The retailer's Direct online offering saw another ...

Mothercare to close more than 100 stores and revamp online presence

and 75 Early Learning Centre stores as it seeks to put greater emphasis on its online offering. News ... appointed Calver , former chief executive of online film service LoveFilm, to fill the vacancy created ... , combined with a state-of-the-art online platform. "Simon Calver brings with him invaluable business ...

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Mobile

Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.