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Tesco pushes virtual clothes in small London stores

Tesco has partnered augmented reality platform Aurasma to bring virtual window shopping to its...then tap to purchase the item on display. Emily Shamma, Tesco clothing online director, said: "Our ...

Sainsbury's rapped by ad watchdog after Asda complaint

, Centrals and online. Selected stores excluded" - was ambiguous and therefore misleading. While Sainsbury ... . They included an objection to the phrase "the end of shopping around" on the grounds it implied there was no value for consumers in shopping at other retailers. Asda also unsuccessfully complained ...

Think BR: Understanding big data

loyalty cards, bought data and data from online sales, but it doesn t always join up and it rarely gives ...

Hobbycraft picks Euro RSCG to support major expansion

do for clients, making the shopping experience an exciting, enjoyable and interactive one ...

Industry view: Does M&S's new value food range hit the spot?

design being themed around shopping list style labelling. To get the message out about the range M ... , smaller for tonight basket shops. Overall a smart move, but I suspect the in-house M S analysts ... it safe and on-trend. The use of the shopping list is rather old fashioned but is indicative ...

Tesco escalates voucher war with Clubcard exchange campaign

be exchanged online and customers can print their tokens at home via a promotion microsite . Follow ...

Sainsbury's chief praises marketing as annual revenue hits £22.3bn

." Figures provided by Sainsbury s suggest it is the fastest-growing online food retailer with 20% year ...

Tesco extends branded portfolio content with TV plans

produces the publication. The Kids Book Club is currently online-only, but the retailer is considering ...

Sainsbury's enters music download market

Sainsbury's has jumped into the increasingly competitive online music market by launching a music...The new service will be hosted on a Sainsbury s entertainment website and provides customers with access to more than 2.3 million music downloads. Mark Bennett, head of online entertainment at Sainsbury's, said: "This is the first step in our expansion to offer digital entertainment alongside our ...

Boots kicks off pitch for digital business

The company has approached UK digital agencies directly to invite them to compete for the business. Boots is understood to be looking for an agency to provide a unified digital strategy to bolster its share of the online health-and-beauty market. The retailer s relationship with its above ...

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Mobile

Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.